Help me study for my Marketing class. I’m stuck and don’t understand.
Due Thursday
Respond to the following in a minimum of 175 words:
What steps are involved in product selection and design? How would you source your product? Would you make (manufacture it yourself) or buy it? Why would you make or buy it? What role would protection of IP and Business Confidential Information play in your decisions? How would you design the necessary“back-office†and “customer-facing†functions?What would those functions be?How would they be addressed in your initial Business Plan? What would be your marketing and sales plan? What steps would you follow to price your product? How would your supply chain and distribution plan support your operations and sales activities?
What steps are involved in product selection and design?
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