Tag: Public relations

infographic and reflective piece

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infographic and reflective piece. infographic and reflective piece.

please read the files below very carefully. because this assignment worth 40% and it is the final assignment. in addition this assignment is related to the previous assignment which is (A2) you will find the attachments include the lectures notes and the outline ,also the (A2) .

please note that this assignment is called (A3) and the topic should be the same topic of assignment (A2). which is uploaded bellow.
email me if you have any questions?P(4)

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infographic and reflective piece

infographic and reflective piece

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Spiral of silence

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Spiral of silence. Spiral of silence. You are required as a group to write a systematic (scientific) paper for the final project. The paper should include all elements of research (literature review, hypotheses or research questions, methodology, sampling, data analysis, conclusion… etc.) learned during the semester. The paper should be similar to the research study you wrote for the homework. Each group is free to choose a specific methodology either qualitative or quantitative. The paper should not exceed 10 pages.

Follow the below instructions in your paper:

Use Times New Roman for the font type, 12 for font size, and double-space your paper.
You are required to use 10-15 references. Accepted references start from the year 2000 to 2015 unless history is required. Referencing throughout the paper follows this sequence: (Dashti, 2014). Referencing at the end follows this sequence: family name, first initial, year of publication, title of research, publication, volume and number, and pages as the following:
Kruckeberg, D. (1996). A global perspective on public relations ethics: The Middle East. Public Relations Review, 22(2), 181-189.

Topic for research group project Spring 2017
The Spiral of Silence theory was used to describe the isolation of minority opinions when faced with majority opinions. The Spiral of Silence explained why the view of any minority is not presented when the majority view dominates the public sphere. The fear of isolation makes many people afraid of exchanging their views face-to-face with others. The main fear comes from identifying the people who hold a minority opinion. However, with the spread of social networks people have moved online to exchange their views, whether they are in a minority or a majority opinion.

In addition to the effects of the Spiral of Silence, there are other obstacles such as self-expression, religion, culture, tradition, and education that may have a negative effect, preventing individual’s voice being made public. Social networks helped to promote all voices while removing offline obstacles.

You are required to use this theory in your group research paper in relations to one issue or more issues related to sports, religion, local social issues, local cultural controversial issues, or local political issue. Use Twitter as a social program for your study.

_______________________________________________________________
– we are using quantitative method through tolls and surveys:
– We already set up the poles on Twitter and the survey on surveymonkey.com
*Twitter account:‏ @Spiral_q8
More
*Survey link: https://www.surveymonkey.com/r/FRSCWKJ
* he also wants an intro – an abstract – the methodology – conclusion references

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Spiral of silence

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social media report

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social media report. social media report. Social media report: Assessing practices of communication and engagement

In this assignment, you will critique organizations/brands’ communication over social media. Select any organization/brand that has a strong social media presence. Some examples: Ford, Starbucks, Oreo, Heinz. Followsocial media channelsused by this organization/brand and critique theirsocial media communication in terms of the criteria given in the table below.
You should evaluate a minimum of the following: 15 blog posts, 10 YouTube videos, 10 LinkedIn posts, 15 FB posts, 30 tweets, 30 Instagram posts, etc. Support your critique with evidence drawn from the social media channel; Submit evidence as screen shots with links. Present your critique in the form of an essay with each of the five subheadings given in the table. Paper must be neatly typed, approx. 750 – 800 words.

(Communication & Engagement Evaluation Criteria)

– Intended goals and target publics

Make an informed assessment about the organization’s/brand’s probable goals of communicating over social media and who their target publics might be

– Strategic and enhanced content

Source credibility (Ethos) : The strategies of source credibility, if any, being employed over social media

Content provides new resources or ideas that add value to the
intended publics; Content presents a focused and cohesive viewpoint that is substantiated by effective supporting examples or links to relevant, up-to-date websites or documents that enhance the information presented.

– Tone and style of writing

Tone (positive/neutral/negative) and appeals (logos and pathos)
employed and their appropriateness for the intended publics

Evidence of brand positioning throughout and across the channels; Maintenance of a consistent voice across all channels

– Visual design

Selects and inserts high quality graphics and multimedia when appropriate to enhance the content’s visual appeal and increase readability;

Acknowledges all image and multimedia sources with captions or annotations;
Balance between text/visuals is maintained

– Public Engagement

Organization/brand encourages user collaboration and engagement
; Consistently responds to user comments/user generated content with positive, respectful, and succinct comments while providing a meaningful addition to the discussion

Identify the model of public relations used: one-way public information model, two-way asymmetric, two -way symmetric communication; dialogic/monologic

– Frequency & timeliness

Updates media channel as often or more often than required; Timeliness of response to user comments

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social media report

social media report

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Assessing practices of communication and engagement

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Assessing practices of communication and engagement. Assessing practices of communication and engagement. In this assignment, you will critique organizations/brands’ communication over social media. Select any organization/brand that has a strong social media presence. Some examples: Ford, Starbucks, Oreo, Heinz. Followsocial media channelsused by this organization/brand and critique theirsocial media communication in terms of the criteria given in the table below.
You should evaluate a minimum of the following: 15 blog posts, 10 YouTube videos, 10 LinkedIn posts, 15 FB posts, 30 tweets, 30 Instagram posts, etc. Support your critique with evidence drawn from the social media channel; Submit evidence as screen shots with links. Present your critique in the form of an essay with each of the five subheadings given in the table. Paper must be neatly typed, approx. 750 – 800 words.

(Communication & Engagement Evaluation Criteria)

– Intended goals and target publics

Make an informed assessment about the organization’s/brand’s probable goals of communicating over social media and who their target publics might be

– Strategic and enhanced content

Source credibility (Ethos) : The strategies of source credibility, if any, being employed over social media

Content provides new resources or ideas that add value to the
intended publics; Content presents a focused and cohesive viewpoint that is substantiated by effective supporting examples or links to relevant, up-to-date websites or documents that enhance the information presented.

– Tone and style of writing

Tone (positive/neutral/negative) and appeals (logos and pathos)
employed and their appropriateness for the intended publics

Evidence of brand positioning throughout and across the channels; Maintenance of a consistent voice across all channels

– Visual design

Selects and inserts high quality graphics and multimedia when appropriate to enhance the content’s visual appeal and increase readability;

Acknowledges all image and multimedia sources with captions or annotations;
Balance between text/visuals is maintained

– Public Engagement

Organization/brand encourages user collaboration and engagement
; Consistently responds to user comments/user generated content with positive, respectful, and succinct comments while providing a meaningful addition to the discussion

Identify the model of public relations used: one-way public information model, two-way asymmetric, two -way symmetric communication; dialogic/monologic

– Frequency & timeliness

Updates media channel as often or more often than required; Timeliness of response to user comments

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  • Plagiarism free work.

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Assessing practices of communication and engagement

Assessing practices of communication and engagement

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Compare and Contrast UAE and another country

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Compare and Contrast UAE and another country. Compare and Contrast UAE and another country.  This essay of five paragraphs must include:
I. History
II. People
III. Economy
 Use at least THREE sources of information in writing your essay.

• Introductory Paragraph: – Thesis sentence 2 Marks
– How are the two countries similar or different?
– Main areas of differences or similarities.
– What will your essay contain?
• Body 1 : – Topic sentence
– Transition words …. Firstly/
– A Similarity 1 & a difference 1
– reason/ example
– conclusion
• Body 2 : – Secondly …. Topic sentence
– A Similarity 2 & a difference 2
– Reason/ example
– Conclusion
• Body 3. : – finally …. Topic sentence
– A Similarity 3 & a difference 3
– Reason / example
– Conclusion.
–
• Concluding paragraph: To conclude, ………………….
Repeat the introduction in a different way, giving all the similarities or differences you have covered in your Essay

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Compare and Contrast UAE and another country

Compare and Contrast UAE and another country

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MEDIA RELEASE

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MEDIA RELEASE. MEDIA RELEASE. You are handling media relations for a small Canadian company with three retail stores: one each in Toronto, Montreal and Vancouver. The company is called Tree Hugger; it specializes in eco-friendly leisure wear for men and women in the 18- to 30-year-old demographic. They are opening a pop-up shop in the Distillery District for pre-Christmas sales. Write an appropriate media release, using a standard format.

You may wish to refer to the following facts (make up and add other information and more details as needed):
• Shop details: Saturday, Nov 26 to Thursday, Dec 22, 2016. Hours: Tue-Fri, 9 to 9. Sun 10-5.
• 36 Tankouse Lane in the Distillery District at 55 Mill Street
• The winter line includes black and white separates in bamboo and organic cotton.
• The company has recently won an international award called the Green Leaf 2013 for its environmentally sustainable manufacturing practices.
• The designers are two women, one of whom studied fashion in Brazil, and the other one of whom is from Canada and studied at George Brown.
Although the pop-up shop is geared towards Christmas shoppers, the line is quite popular with Jewish clientele, especially in Montreal and Toronto.

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MEDIA RELEASE

MEDIA RELEASE

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Public Relations and Promotion in Travel and Tourism

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Public Relations and Promotion in Travel and Tourism. Public Relations and Promotion in Travel and Tourism. Assignment will be in the file uploaded. The organisation can be a selected by the writer, but it must be an existing travel, tourism or hospitality business, preferably in the UK, or next best USA. I would prefer someone with experience in Public Relations to write or assist with the paper

Public Relations and Promotion in Travel and Tourism

Public Relations and Promotion in Travel and Tourism

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RESEARCH DEFINITION/ARGUMENT PROJECT

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RESEARCH DEFINITION/ARGUMENT PROJECT. RESEARCH DEFINITION/ARGUMENT PROJECT. English 101

  1. Berman

Fall 2015

Essays 3 and 4

RESEARCH DEFINITION/ARGUMENT PROJECT

 

We will complete essays 3 and 4 as part of a “project” so that you may work on them concurrently, and may benefit more from the research and writing experience. The purpose of this writing is to give you an in depth experience research and EXPLAINING an issue or problem and then writing an ARGUMENT taking a stance on the issue, heavily relying upon the research evidence, both primary and secondary, that you have gathered.

 

The research portion (Essay 3) will be the result of collaborative work with your research group on a common topic. The group will divide up and delegate aspects of the issue to research, read many pertinent articles, and share information in order to help formulate their individual arguments upon the issue. Essay 3 must be submitted for review and grading, but the completed project, including Essay 4, will be submitted as a whole in your portfolio. See the CALENDAR for submission dates.

 

 

Here are the rubrics for the project:

 

  • Project Plan for both essays (graphic provided) due ___________
  • Give a name to the entire project
  • Use both PRIMARY and SECONDARY research
  • Proper MLA format with Works Consulted/Annotated Bibliography will be submitted, and in text citation is necessary for this paper to be accepted.
  • Must include a VISUAL, identified with MLA format

 

Essay 3 RESEARCH/DEFINITION: This essay will include a detailed description of the issue, including who is impacted, how and why impacted, and why this issue is significant. Use at least 7 sources of evidence. You will submit a rough draft of your annotated bibliography with Essay 3, and the completed Works Consulted page with Essay 4. The essay will be 1800 words and 5 pages minimum in MLA format with proper in-text citation. You are essentially explaining the key terms and concepts needed to understand the issue, and including the input of at least two experts in the field. You may include a visual to present relevant data.

 

Your packet will include a graphic and research outline. Your thesis statement should be underlined in your final draft.

 

Sample thesis: Current cultural attitudes about body image have substantially impacted the emotional and physical health of young people in North America.

 

******************************************************************************

 

Essay 4 ARGUMENT: This argument paper is based upon the research you discovered in Essay 3, plus other information you received from group members in your research collaboration. Begin by briefly describing and summarizing this issue covered in Essay 3, and then review alternate stances and points of view, refuting them through ethos, logos, and pathos arguments based upon evidence. This argument should be 5-7 pages, MLA format with proper in-text citation and include a variety of kinds of evidence: statistics, expert opinions, examples, reasons, and other historical or scientific facts or principles. You will receive extra points for appropriately including words from our class word pools.

 

Include an outline and word pool in your packet, along with any visuals you believe must accompany your argument.

 

Sample thesis: Cultural attitudes and norms in North America regarding what constitutes beauty or acceptable style have had a substantial negative impact upon the health and well-being of young people, and we must change such attitudes.

 

 

 

 

 

 

 

 

 

 

 

 

http://icof.infobaselearning.com/new-taxonomy/global-issues-and-world-affairs/foreign-policy.aspx

This is the database u have to use

 

 

LIBRARY DATABASES

USER NAME this fall is magic

PASSWORD is mountain

Use this access when you are not on campus, and want to access the library databases. Use the Library link on the panel to the left of this screen to go to the library, and from there, go to SEARCH for ARTICLES or DATABASES

 

 

Choose any topic from the list

Please finish this at least in Wednesday

 

Essay 3 (6 pages) + Essay 4 (6 pages)

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RESEARCH DEFINITION/ARGUMENT PROJECT

RESEARCH DEFINITION/ARGUMENT PROJECT

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Public Speaking

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Public Speaking. Public Speaking. This is a project in which you can get creative ~ I am NOT looking for an essay paper.

For this project, please answer the following:

Q. How can you apply what you’ve learned in this course to the job you currently have or the job you hope to have in the future? What makes someone an effective “public” communicator? Explain seven to eight characteristics of an effective communicator. What knowledge and skills will be useful to you? Be specific.

Format: create a visual response (PowerPoint, Prezi, any kind of picture, diagram, art, or visual presentation) and send it to me. Get creative! I do not want to read papers. Really, I don’t! And you are probably tired of writing them. 🙂

Guidelines:
-Be thorough and specific.
-Use your own words and concepts. Don’t just reiterate what the textbook says.

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Public Speaking

Public Speaking

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Crisis Case Study Paper

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Crisis Case Study Paper. Crisis Case Study Paper. The case: Barclays’ interest rate scandal (the Libor scandal) in 2012
Conduct research on and analyze the Barclays’ crisis, then write a crisis case study paper on it. The crisis case study paper should include: 

(1) An historical overview of the organization, its brands and or services. 
(2) A chronological tracing and a critical assessment of the crisis. Consider conducting research by obtaining organizational documents, official statements, and media reports. Make sure to include direct quotes gathered from these documents to give the case study flavor. Make sure you include in-text citation of research.
(3) An analysis, guided by appropriate theory of the organization’s response to the crisis (e.g. Benoit’s theory of image restoration, news framing theory, situational crisis communication theory etc.).
(4) An assessment of the success or failure of the organization’s actions or communication strategies based on effects, aesthetics, ethics, or comparison to other cases. Select any of the lessons from the course text, Effective Crisis Communication that you feel helps explain the crisis and crisis response (feel free to mix and match lessons). At the end of the crisis case study paper , you should be able to clearly state the lessons that were learned from the Barclay’s case. 
(a digital version of the textbook Effective Crisis Communication will be uploaded to this order. The lessons introduced in the textbook can be found at the end of the chapter 3, chapter 5 and chapter 7. Pick a few lessons that you think are relevant to the Barclays’ case to discuss in your paper.)

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Crisis Case Study Paper

Crisis Case Study Paper

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