Memoir. Memoir. 1. Do some research to find at least one other controversy based either on a brand’s explicit taking of a stand, or consumers’ activism against brands due to advertising support of a brand. Describe the controversy. Provide one or more links to additional information about the controversy. What was the outcome for the brand?

2. Answer the question (your professional opinion) asked in one of the links provided: “So do brands win when they take a stand?” Why or why not? Because there are so many potential controversies in a “connected” world (recall The Cluetrain Manifesto), how should brands prepare for and respond to consumer concerns about advertising sponsorship and/or corporate policies that may offend some segment of the consuming public?

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