Media plan. Media plan. Build a plan using the following mediums (TV, Digital/Social, Print (magazines and or national newspapers) and radio.
Requirements: TV could be whatever you think is the best combination (Network, Cable or Spot TV) cable has more frequency, network has more reach
Select 10 websites & 10 print publications
Select 3 radio FORMATS for your commercials
Run a reach and frequency analysis on your plan – Goals should be: Reach 85/Frequency 6+
Create a Flowchart – flight TV, internet, print & radio buys over a 6 month period
Require detailed calculation process and reason
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