pricing strategies in action

pricing strategies in action. pricing strategies in action. This week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza.

In this interactivity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let’s dig in!
Re-familiarize yourself with the three main pricing strategies

Review section 5.2 in the text as needed.

Research actual pizza pricing

Visit each site, identify your location and simulate an order.
Price out a medium cheese or pepperoni pizza.
Proceed to payment stage, observing the selling process.
Record your pizza choice and final price (minus tax).
Execute your purchase as you see fit.
Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consult fastfoodmenuprices.com.

Create a forum post that includes the following:

A brief description of the three pricing strategies (from least to most expensive).
Your research driven price strategy classifications of the five brands.
For any pricing strategy where you have multiple brands, rank them from least to most expensive.
Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
Your classifications may differ from others. That’s okay.
Your answers to the following questions:
Did your perception of these chains’ pricing strategies change based on this exercise? If so, how?
Based on this exercise, identify three factors that complicate price comparisons.
For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.

Discussion 2 (1 page)

IMC Campaign Stories

One Message, Many Media: Integrated Marketing Campaigns

In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let’s dig in!.
Guided Response:

Check out our sample Twix campaign storify for inspiration.
Note: you only need to include three media in your Storify. We overachieved.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (Adweek or AdAge) for articles about your brand’s advertising campaigns.
Check your brand’s Twitter feed for recurring ad messages.
Find campaign executions for at least three different media
Search for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type.
Create a new storify story containing the following elements:
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
Reference our example and our Storify tutorial as needed
Post your Storify link to the forum below

Discussion 3 (1 page)

Finding and Targeting Your People

Geodemographic Segmentation: Finding Your People

Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.

In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
Guided Response:

Begin by perusing the Prizm Premier interactive tutorial.
You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.
Visit the Prizm Premier Lifestage Groups page and determine the following:
The lifestage group and segment that best matches you
How common your segment is where you live
Where you could move to find more of "your people"
How to do all that? Our step by step Prizm Premier Tutorial reveals all.
Create a promotion from your mentor marketer to target your segment.
Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
Feel free to package products or services together.
Publish a post to the forum below containing the following…
Your Premier Prizm lifestage group
Your Premier Prizm segment and the characteristics driving your choice
The “popularity” index of your selected segment where you live
The high indexing area for your segment that you’ve chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).
Your segment specific targeted promotional offer and rationale

Discussion 4 (1 page)

Foreign Market Entry Podcast

As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast.
Guided Response:

Identify a specific country to analyze your brand’s entry into
First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.
Research your chosen market to answer these questions:
When did your mentor marketer enter this foreign market?
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.
How successful was the entry into this market? Is the brand still in the market?
Identify and create proper APA citations for 3+ different sources.
Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.
As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
Script (or at least outline) for your podcast.
Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
Record your podcast with SoundCloud.
SoundCloud provides the means to record and share a link for free.
Consult our step-by-step Creating Your Soundcloud Recording tutorial.
Post your podcast link and APA formatted sources to forum below.
Listen and react to three peer podcasts.
Which P do you think was the most important factor in the failure or success of the market entry they described? Why?

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pricing strategies in action

pricing strategies in action

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Data: Coffee Chain

Data: Coffee Chain. Data: Coffee Chain. Provide complete answers and supporting visualizations for the following items:

Rank the Top 5 products by sales across all regions.
Rank the Top 3 quarters for sales in the Central region.
For coffee beans, use a line chart or circles to identify which region has the lowest Q4 sales for 2012 and 2013

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Data: Coffee Chain

Data: Coffee Chain

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a publicly traded company or non profit organization

a publicly traded company or non profit organization. a publicly traded company or non profit organization. For this assignment, you will conduct a SWOT Analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-proPart A: Conduct a SWOT Analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-profit. Use the format below to organize your thoughts.

Part B: Describe what you find by relating the SWOT components to the Marketing Mix (the 4 Ps) and the 4As. These are found in your reading material.

On your cover page, include your name, date, and the organization you are analyzing. You may recreate the chart above and put bullets in each box that apply to your analysis. The final product will be a paper that is 2 pages double-spaced, not including cover sheet or reference page, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.

fit.

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a publicly traded company or non profit organization

a publicly traded company or non profit organization

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Hands On Development

Hands On Development. Hands On Development. You need to formulate hypotheses (to address the issues in the case study, one or two of them is fine.) and test them on the collected data (Sample technique=convenience; Sample size= 357 La Trobe University students). A sample of the research paper (without introduction & literature review) is attached for your convenience. Kindly follow the format and word counts below:
An executive summary (200 words);
Table of contents;
1. Introduction (Section One Total=400 words);
1.1 Research objectives/hypotheses;
2. Literature reviews (900 words);
3. Methodology (Section Three Total=600 words);
3.1 Research Design;
3.2 Data Collection and Data Analysis;
3.3 Sample and Sampling Process;
4. Results and findings ( Section Four Total=1400 words);
4.1 Descriptive statistics (sample characteristics);
4.2 Differences between groups;
4.3 Reliability Analysis;
4.4 Regression Analysis;
5. Limitations of the study (300 words);
6. Conclusions (300 words);
7. Recommendations (300 words);
8. References
Appendices

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Hands On Development

Hands On Development

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Marketing Budget

Marketing Budget. Marketing Budget. Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

Complete the Marketing Budget worksheet for your company.
Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
Leave the number at zero (0) for any marketing vehicles you do not intend to use.
Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.
The specific course learning outcomes associated with this assignment are:

Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics.

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Marketing Budget

Marketing Budget

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Mobile application for shopping aid

Mobile application for shopping aid. Mobile application for shopping aid. The graduation project BSAD 480 focuses on marketing, and aims to ensure that you have developed your understanding, knowledge excellence and the skills to work on marketing. However, for the graduation project to be approved, it is essential that it follow academic guidelines such as thorough and enriching research of sources, correct and accurate use of citations and references, especially during literature research on the Internet, and that it not violate academic ethics relating to plagiarism.

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Mobile application for shopping aid

Mobile application for shopping aid

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REPORT ON ANALYSIS OF SERVICE ENCOUNTER BLOGS

REPORT ON ANALYSIS OF SERVICE ENCOUNTER BLOGS. REPORT ON ANALYSIS OF SERVICE ENCOUNTER BLOGS. irst of all: you must have access to the required source which is :
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2017). Services marketing: Integrating customer focus across the firm. New York:McGraw-Hill Irwin.
This source must be reflect on your writing.
Second: Link each theme with material covered in the course as well as external references (What does the textbook say? What do external sources say?). Cite each blog in-text. Also include a separate reference section for blogs.

Third:Must Include URL or permalinks for all external references; DO NOT INCLUDE the DOI. Make certain the URL is underlined so it can be directly accessed with a click.

**When using a reference from a proprietary site (such as UVIC or Sage) attach the entire article with the document.

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REPORT ON ANALYSIS OF SERVICE ENCOUNTER BLOGS

REPORT ON ANALYSIS OF SERVICE ENCOUNTER BLOGS

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Brand Analysis

Brand Analysis. Brand Analysis. Part 2: Market Analysis of Product Category—1000 words
What is the market situation for the category of your brand? Provide a short review of the market situation facing the brands in your competitive “space” (your brand and its direct competitors).

The market situation for over the counter pain reliever medicines is a increasingly growing market. The Brand name pharmaceutical market
Over the next five years, from 2017 to 2022, the industry revenue is expected to grow at an “annualized rate of 6.5% to $238.3 billion” (IBIS World 2017)

This section may address such topics as the key consumer trends, a crucial political issue, a critical technological change, a shift in the nature of the competitive landscape, and/or a key environmental force affecting the brand and competition. Choose issues that generally affect the performance of all players (i.e., some brands are affected more and some less, but the issues affect the group as a whole).

Notes: (1) You will want to refer primarily to the concepts discussed in Ch. 3 on Marketing Environment and Ch. 5 on Consumer Behavior. (2) In this section you are conducting an “environmental scan” (see Ch. 3) of the product sub-category market, which includes your brand and other direct competitive brands.

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Brand Analysis

Brand Analysis

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cheese cake factory restaurant experience

cheese cake factory restaurant experience. cheese cake factory restaurant experience. 1. What kind of encounter is to be written in the form? Please, give an example. the encounter is based on an experience, and to write about the service that you had in the restaurant. The experience should be neutral not positive nor negative experience. 2. Tell me that do I need to write a paper on the basis of the form or just fill out the form? First write it as a paragraph then fill out the form 3. What is the objective of the paper? Just to write about the service of the restaurant, and use the presentation slides ( use the 7p and the stages ) to relate and describe. 4. What industry you want me to select? I have chosen ( the cheesecake factory restaurant ) located in dubai mall

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cheese cake factory restaurant experience

cheese cake factory restaurant experience

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Consumer Behavior Nudge Campaign

Consumer Behavior Nudge Campaign. Consumer Behavior Nudge Campaign. This presentation is a nudge campaign for Consumer Behavior.
My topic and objective is: How much food do you throw away? Is it ethical to throw away so much food? Target is university students

My recommendations on how to reduce food waste are:
Make a meal plan
Shopping list
Shop Smart
Reuse and recycle
Save excess food

Please follow the assessment matrix below and use consumer behavior theories on this presentation

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Consumer Behavior Nudge Campaign

Consumer Behavior Nudge Campaign

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