Tag: global strategy

Global strategy. Global strategy. HSNI and SNI companies. Analysis of the structure and control systems of the companies. Clearly identify the structures of the companies (functional, multidivisional, etc.). What controls seem to be in place to implement their strategies (financial, behavioral, etc.)? How similar or different are the structures and control systems of the two companies? I did some research on my own and here is what I have, Comparison of SNI and HSN
Vertically integrated in different means
Commonality is the ownership of broadcasting networks to do business
SNI is backward integrated
They make their own video content (producers)
HSN is forward integrated
They reach out directly to end consumers in terms of sales and retail channels

Structure:
HSN, Inc.
The company operates through two business segments: HSN and Cornerstone.
The HSN segment includes HSN TV netwroks and other direct-response TV marketing, the HSN.com website, its mobile applications, a limited number of outlet stores and its wholesale distribution of certain proprietary products to other retailers. The HSN TV network sells products through interactive home shopping programming 24/7.
Cornerstone comprises a wide range of home and apparel brands, mainly engaged in the direct marketing and retail space, including catalog distribution and related websites.

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Global strategy

Global strategy