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For this essay you will need to discuss:
1- Collect your competitors’ advertising messages. Assemble a collection of photocopies of the print advertising for as many competing brands as you can find. If television advertising is used in the category, you may be able to find some commercials on online sources such as adcritic.com, individual brand web sites, or other online sources of commercials.
2- Describe and evaluate your competitors’ advertising messages. You can focus on analyzing the following aspects: (a) positioning strategies, (b) message strategies, (c) executional approaches you see being used by the competing brands.