Extended warranties – marketing strategies and beneficial party? Consumers or companies. Extended warranties – marketing strategies and beneficial party? Consumers or companies.
– What impact does company’s marketing strategies have on customers decision making process and buyer behavior when selling extended warranties?
– Are extended warranties for servicing the customer or creating revenue for the companies that offers them?
Should include at least 15 to 20 acdemic articles/journals and 6 interviews (aproximately 45 min, in-depth)
Author : Michael R. Solomon
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