Evaluating Advertisements

Evaluating Advertisements. Evaluating Advertisements. Select one advertisement for a global product (i.e., a product that is marketed in more than one country).

In your paper
•Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).
•Explain which types of segmentation strategy are used in the advertisements and why.
•Evaluate how effectively the advertisement utilizes creative strategy as discussed in the “Writing the Creative Strategy” section in Chapter 8 of your text.

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week Five.

The Evaluating Advertisements Paper
•Must be three to five double-spaced pages (approximately 900 to 1,500 words) in length (not including title and references pages) and formatted according to APA style
•Must include a separate title page with the following:
◦Title of paper
◦Student’s name
◦Course name and number
◦Instructor’s name
◦Date submitted
•Must use at least two scholarly sources in addition to the course text.
•Must document all sources in APA style
•Must include a separate references page that is formatted according to APA style


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Evaluating Advertisements

Evaluating Advertisements

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