: Refugees, Health Management, and Cultural Influence

: Refugees, Health Management, and Cultural Influence. : Refugees, Health Management, and Cultural Influence. Refugees, Health Management, and Cultural Influence

Providing a seamless healing process remains a key function of the various healthcare centers. The provision of health in the U.S. has undergone various changes over the years. Healthcare forms a complex affair that is characterized by a great deal of things to do, watch and know. Key among these has been dealing with the diverse needs of the patients (Bednarz, Schim, & Doorenbos, 2010). The health needs of refugees present a critical area that health care personnel need to be wary.

Most of the refugees go through acculturation that forces them to adapt to the new culture while still trying to maintain their own cultural identity (Burnett & Peel, 2001). The refugees at Akron present individuals from different places and different cultures. The cultural differences of the refugees have greatly affected their individuals’ lifestyles and their health management practices (NEED REFERENCE(S) HERE). CAN YOU PROVIDE EXAMPLES OF LIFESTYLE AND HEALTH MANAGEMENT CHANGES HERE? Due to the cultural influence, a lack of effective communication has been experienced between the patients and the doctor (NEED REFERENCE(S) HERE). The rationale for this study will tend to focus on finding evidence of the cultural influence on health management of the refugees in Akron.

The international institute of Akron is a refugee center in the United States. The center is managed by the Bureau of Population, Refugees, & Migration as well as 10 other voluntary agencies. The center serves over 6,000 individuals who migrate to the U.S. and are deemed as refugees. In the center, counseling and immigration services are offered, communication programs, education and refugee resettlement. The center also includes health programs where health promotion and preventive measures are carried .

Health management of refugees presents varying needs and medical treatment procedures. In most of the cases, the medical treatment of refugees over the age of XX has been known to deteriorate due to not following the doctor’s instruction. The reason behind not following the doctor’s instruction has been attributed to their culture and not negligence. The cultural aspects of the refugee’s family dynamics and generational gap have made the treatment of refugees at times to be difficult (Purnell, 2013).

Health promotion has followed a cultural concept that frames how individuals shape and perceive their world and experiences (Goodridge, 2002). Culture helps in defining how healthcare providers and patients view health and illness. Culture also defines what the patients believe as the cause of the disease. For instance, some refugees may not be aware of the germ theory and believe illness as fate or punishment. The type of health promotion activities encouraged by a particular culture or the how they perceive pain also affects the treatment methods. Moreover, the degree of compliance or understanding of the treatment options offered by the health care providers who do not share their cultural beliefs may hinder their treatment (Goodridge, 2002). For instance, a patient may perceive a physician who does not give them an injection is not taking their illness serious and may decline the alternatives offered.

Culture also plays a key role on how diagnosis are accepted including when, how, and who should be told. It also affects the willingness of the patient in discussing their symptoms with the health care provider (Goodridge, 2002). The perceptions the patients profess such as views of death, youth and aging affects the health treatment methods. How accessible the health system is and the acceptance of health promotion measures such as vaccines, screening tests, birth control, are all dependent on the patient’s cultural views. Moreover, culture affects health through the mode of communication used, where in some culture making or avoiding eye contact is viewed as being polite or rude.

In addition, the cultural difference of the patients also includes the diverse religions or faiths that the patients ascribe to. The religious difference also poses a major barrier to the treatment of the patients (Fowler, 2012). For example, some faiths do not attribute to the use of modern medicine and this can be a major impediment to the treatment of the refugee. For this reason, dealing with people from different cultural and spiritual backgrounds calls for understanding and tolerating vagueness and uncertainty.

The book entitled “Through the Patient’s Eyes,” by Gerteis, Levitan, Daley, & Delbanco (1993) offers a look at the importance of offering emotional support to the patients. The authors of this book discuss the value of offering emotional assistance to patients from a different cultural background through the acknowledgment of the patient’s feelings, encouragement of expressing beliefs openly, expressing positive effect, offering tangible support, and offering them a sense of belonging. It is imperative that the health care providers treat the patients from different spiritual beliefs and cultural background with respect (Fowler, 2012).

Strategies for effective cross cultural communication need to be devised to deal with the diverse health needs of refugees. A lack of effective communication has been reported due to language and cultural background barrier of the refugees. Communicating with people from a different cultural background requires not only displaying respect but also paying attention to non verbal cues such as silence, eye contact, tone of voice and body language (Andrews & Boyle, 2008). It also requires the medical personnel to ask specific detailed questions and to learn to tolerate ambiguity due to their different cultural background.

 

 

References

Andrews, M., & Boyle, J. (2008). Transcultural concepts in nursing care. Philadelphia: Wolters Kluwer Health/Lippincott Williams & Wilkins.

Bednarz, H., Schim, S., & Doorenbos, A. (2010). Cultural diversity in nursing education: perils, pitfalls, and pearls. The Journal of nursing education, 49(5), 253-260.

Burnett, A., & Peel, M. (2001). Health needs of asylum seekers and refugees. BMJ (Clinical research ed.), 322(7285), 544-547.

Fowler, M. (2012). Religion, religious ethics, and nursing. New York: Springer Pub. Co.

Gerteis, M., Edgman Levitan, S., Daley, J., & Delbanco, T. (1993). Through the patient’s eyes: Understanding and promoting patient centered care. San Francisco: Jossey Bass.

Goodridge, E. (2002). Meeting the health needs of refugees and immigrants. Journal of the American Academy of Physician Assistants, 15(1), 20-2, 25-6.

Purnell, L. (2013). Transcultural health care: A culturally competent approach. Philadelphia: F.A. Davis.

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: Refugees, Health Management, and Cultural Influence

: Refugees, Health Management, and Cultural Influence

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Bruces philosopher sonb neoclassicism speech analysis

Bruces philosopher sonb neoclassicism speech analysis. Bruces philosopher sonb neoclassicism speech analysis. make sure writer does https://m.youtube.com/#/watch?v=PtgKkifJ0Pw speech analysis from neoclassical speech interpretation only rest of info is just to help I pickedhttps://m.youtube.com/#/watch?v=PtgKkifJ0Pw and neoclassical analysis speech wise which means speaker intent and audience reaction only

break down by single speaker a critic must determine details by a speakers public character in a neoclassism speech analysis. 

Criticisms of neoclassicism
Aristotles rhetoric not really a guide for critics more designed to teach others to speak
an excluse concern with the effects of speaking does not always produce significant critics
Encouraged a mechanical approach to speaking without emotio

 
Lacking emotional appeal, logical appeal.

When analyzing this performance you must must look at
1selected artifact reconstruct constructed in which artifact occurs. application of cannons of artifact. Assess impact of artifact on audience.
2 analyzed artifact
3. reconstruct context. Critic discusses how various components of he context affected the rhetoric that was formulated. This means a critic investigates there etchings’ rhetor, occasion and audience.

I. rhetor not a bio but study th individuals rhetor to discoverer links between rhetorical effects and the rhetoris history, experience, character, motivation, attitudes, formal training, communication skills, formal training in the rhetorical meaning selected, rhetor preparation motivation focus why did the rhetor do that
III Personal elements of the occasion, the purpose, what influenced choice of subject and approach or the peculiar demands of the time and place when the rhetoric occurred. Pay attention to historical antecedents of rhetoric specific events that gave rise to the idea and polished it the social and cultural attitudes toward the topic of rhetoric

IV Context looks at audience for rhetoric the rhetor wants to accomplish certain goals. Know the audience does he know something

Applying cannons
q. Invention. the location and creation of materials for he speech. Can hae logos or ethos.
2. Organization. The structure and arrangement of the speech. Is it chronological, spicial, problem solution, casual, what
3. Style, the language of the speech. Is there imagery, symbols, figures of speech works used.
4. memory, mastery or the subject matter. Did the speakers manner of presentation accomplish his goal.
5. delivery management of voice and gestures in the speech. Was speaker entertaining, extemporaneous.

Assessing Effects
What is the goal and the conclusion
No single answer to say if this is effective but is it effective in your opiion, mine is yes it is.

Formulating a reason
Something like did the rhetor use the available j means of persuasive to evoke the intended response from the audience

Now writing the essay mus answer all this above and include 5 components below here in order. Integrate but this is the order.

1. Intro discuss research question. Its contrition to rhetorical hatoery its significance.
2. A description of the artifact and content
3. Description of the method of criticism, in this case, neo Totalitarian criticism
4. report findings of analysis in which you explain the rhetors report of findings and analysis in which you explicate the rhetors choices through applications o cannons to your artifact
5. Discussion of the contribution the cannon made to the theory.

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Bruces philosopher sonb neoclassicism speech analysis

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The final assignment for this course is an IMC plan for an organization/situation of your choosing. Please select an organization facing a situation that can be addressed using an IMC campaign

The final assignment for this course is an IMC plan for an organization/situation of your choosing. Please select an organization facing a situation that can be addressed using an IMC campaign. The final assignment for this course is an IMC plan for an organization/situation of your choosing. Please select an organization facing a situation that can be addressed using an IMC campaign. Topic 
The final assignment for this course is an IMC plan for an organization/situation of your choosing.

Please select an organization facing a situation that can be addressed using an IMC campaign. 

IMC Plan Format – 
Your plan must include the following basic components:

Summary/Executive Overview 
• A backgrounder on the organization
• State the opportunity/problem 
• State what you want to accomplish with this IMC campaign and explain your rationale 
• Share success factors – how will you measure the success of the campaign? 

Situational Analysis 
• Provide an internal and external analysis of the organization, e.g. a SWOT analysis

Publics/Audience Analysis 
• Identify publics, listed in order of priority 
• Share insight as to who they are, what is important to them, why they are a target public – go beyond the basic demographics and truly demonstrate you understand these audiences

Goal and IMC Objectives 
• State the organization’s mission statement, vision and values 
• State the goal of your communication plan 
• List your IMC objectives; make sure that they are measurable and are not simply output driven, i.e. We plan to send out 5 media releases – this is not a true outcome
• Ensure that your objectives support the organization’s mission and business goals

Branding and Messages 
• State your brand positioning strategy, including any key messages 
• Provide logic for selecting these messages 
• Explain how they will be used and for which publics they are intended
• Review any imagery or taglines to be included in the campaign

IMC Elements/Tactics in Campaign 
• Explain the various tools/techniques in your campaign 
• Provide reasons of why you have selected these elements and for which publics they are intended
• Include additional objectives if necessary
• Include your key messages in the information provided to demonstrate their use 
• Identify which IMC objective is tied to which tactic
• Provide samples of the elements (desktop work is appropriate) 
• Provide a timeline of preparing materials, distribution, follow up, evaluation, etc. Include contingency planning 
• Provide a budget breakdown for this campaign (budget total to come from client)

Evaluation and Conclusion
• State your conclusion, summarizing your plan 
• How will you know if promoting and evaluating your campaign will be a success? 
• Explain your evaluation techniques in detail

Writing style

• Use heading, subheadings, etc. for readability 
• Design should include headers and/or footers for professionalism, listing page number
• Include a title/cover page and table of contents 
• No typographical or grammatical errors 
• Plan must be typed, double-spaced, 10-12pt. body font
• Length of plan must be between 10pages (not including work samples)

Overall Impressions 
• The overall impact that your campaign plan makes 
• General layout, readability, flow of material

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The final assignment for this course is an IMC plan for an organization/situation of your choosing. Please select an organization facing a situation that can be addressed using an IMC campaign

The final assignment for this course is an IMC plan for an organization/situation of your choosing. Please select an organization facing a situation that can be addressed using an IMC campaign

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Short feature story

Short feature story. Short feature story. Your challenge is to write a short feature story – double-spaced and no less than two pages, which is due Week Seven. While you are free to select a topic you are interested in, human interest stories tend to be most effective, and are the ones most often read by your audience. links to the how to write a feature which is in the link below, will give you plenty of information to get started. 

If you decide to interview someone for your human interest story, make sure you have their permission to use the information for your class project as assignment that will be handed in to me, but please do not do the one that needs someone to be interviewed because

http://www.wikihow.com/Write-a-Feature-Article

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Short feature story

Short feature story

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Crisis Plan Simulation

Crisis Plan Simulation. Crisis Plan Simulation. READ THE ORDER DESCRIPTION THOROUGHLY! IF YOU DONT READ THE DESCRIPTION CAREFULLY THEN YOU WONT BE ABLE TO WORK ON THIS PAPER SUCCESSFULLY. USE THIS LINK BELOW AS ONE OF YOUR KEY REFERENCES AND PLEASE INCORPORATE CONCEPTS FROM THIS TEXTBOOK SO THAT YOU CAN DEVELOP YOUR COMMUNICATIONS STRATEGIES/ CRISIS PLAN. THE SCENARIO WHICH YOU WILL BE FOCUSING FOR THIS CRISIS PLAN IS BELOW SO PLEASE ANALYZE THE SCENARIO THOROUGHLY SO THAT YOU CAN GET A BETTER UNDERSTANDING OF THE SCENARIO. ALSO, I AM ATTACHING AN EXAMPLE OF A FORMAT IN THE ATTACHMENT FOR THE CRISIS PLAN SO PLEASE FOLLOW THAT PARTICULAR FORMAT. MAKE SURE TO DRAFT A STATEMENT THAT INCLUDES YOUR KEY MESSAGE POINTS; AND, DRAFT POTENTIAL QUESTIONS WITH MODEL ANSWERS ADDRESSING EACH ON OF YOUR KEY STAKEHOLDERS. ALSO, INCLUDE INFORMATION ABOUT HOW BEST TO GET MESSAGES OUT TO EACH GROUP OF STAKEHOLDERS. JUST FOLLOW THE SAME FORMAT IN THE ATTACHMENT AND FOR THE MODEL QUESTIONS ASK TO 5-6 QUESTIONS WITH SPECIFIC ANSWERS. MAKE SURE TO SOUND REALISTIC!
https://books.google.com/books?id=iaVL4gSwT2kC&pg=PA47&source=gbs_toc_r&cad=3#v=onepage&q&f=false

Develop a Crisis Plan to address the facts of the crisis scenario below. Manage the crisis as if in real time and focus on the process of communicating with internal and external stakeholders as you manage the situation. Please incorporate concepts discussed in class and in the text in developing your communication strategies.

Students will be graded on the following:

Quality of written crisis plan
Overall communication regarding the management of the crisis
Ability to concisely summarize points
Thoroughness of plan and applicability to the scenario
Correct spelling, grammar, etc.
Crisis plan components
Crisis team and roles of each person
Process or steps you believe the team should take in terms of dealing with the crisis
Key stakeholders
Vehicles to help communicate with each of these stakeholders
Outline how you will deal with or use the media
Incorporation of digital and social media (if applicable)
Official statement
Q&As that show your messaging, anticipated questions, and how you will answer them

Crisis Scenario

You are a communications professional at a major oil refiner, where a fire ignites several storage tanks and leads to an explosion at approximately noon on December 24 (Christmas Eve day). The explosion kills three men at the refinery, and ignites tanks containing 3.6 million gallons of heating oil. The media are on site attemptig to interview employees and first responders, filming live footage of the scene. The fire is extinguished more than 15 hours later.

The refinery is adjacent to a community that includes a large senior assisted living center and a neighborhood filled with yound families/children. Both the senior citizens and parents of younger children and several pregnant women are extremely worried about the air quality caused by the explosion. And there are rumors of a possible evacuation on several blocks nearest to the refinery. A nearby Catholic church is well known for its midnight Christmas Mass as well as other services on December 24th and 25th and parishioners include the local congresswoman and state’s governor.

Analysts say that as a result of the explosion and subsequent need to import heating oil into the region, heating bills for consumers will skyrocket. Due to the bitterly cold weather in much of the country, demand for heating oil – and the price of it – are at record high levels.

The media is speculating about the cause of the fire and the implications for your company if found at fault.

As Director of Communications you have been asked to prepare a communications plan to deal with the crisis. Describe the steps you would take; list the members of your crisis team and their respective roles; list key stakeholders; draft a statement that includes your key message points; and, draft potential questions with model answers addressing each of your key stakeholders. Also include information about how best to get messages out to each group of stakeholders.

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Crisis Plan Simulation

Crisis Plan Simulation

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Rhetorical Critique – Critical Race

Rhetorical Critique – Critical Race. Rhetorical Critique – Critical Race. RHETORICAL CRITIQUE – 100 POINTS
In this assignment you will take on the role of rhetorical critic. The purpose of this critique is for you to demonstrate mastery of one of the methods of criticism we have discussed. You will choose a rhetorical artifact and fully apply one of the methods to it. You are going to create an argument that uses a particular method to interpret an artifact in support of a critical claim.
MINIMUM CRITERIA – FAILURE TO MEET THESE MAY RESULT IN AN AUTOMATIC “D” (60/100)
1. When discussing the method you must primarily reference the relevant assigned course texts. In other words, you may not rely on course texts from other classes.
2. You may NOT use or cite my lecture slides except for material on a method that is not covered by the course readings.
3. Your artifact must be appropriate for your assigned method. For example, a “hard news” story would be inappropriate for a neo-Aristotelian critique. If in doubt, ask.
AUDIENCE ASSUMPTIONS
You should write for an audience that is generally knowledgeable about communication criticism, but not conversant in your given method.
RESEARCH REQUIREMENTS
You are not required to conduct additional research on your method. However, in order to adequately do your analysis you will likely need to do outside research.
Any claims you make should be backed up by research using sources that are both reliable and appropriate for the claim being made. This standard may fluctuate depending on your method and claim. For example, if you are doing accurate interpretation you would not want to use a highly partisan political site to verify claims made by a politician in a speech. However, stories from this same site can be suitable as evidence in a narrative analysis. If in doubt, please ask.
PAPER STRUCTURE
CRITICAL CLAIM
At the top of your paper provide your critical claim. Make this a precise statement about what you will prove in your paper. This should be no more than two sentences.
INTRODUCTION (APPROX. 200-300 WORDS)
This section opens the essay and orients the reader to the rest of the argument.
1. Begin with an opening “hook” that draws in the reader
2. Provide a brief statement telling the reader what your artifact is and what method you will use
3. Articulate a clear and precise critical claim (thesis statement) that orients your argument (restated from previous section, may copy and paste)
4. Provide a brief description of the order of the paper (signposting).
ARTIFACT INTRODUCTION AND CONTEXTUALIZATION (300-600 WORDS)
In this section you will introduce your artifact.
1. Give a description of the artifact.
2. Contextualize the artifact within its social, cultural, and/or economic milieu. For example, box office and/or critical reception for films or the historical circumstances surrounding a speech. You will need outside sources here that verify any claims you make about the artifact.
METHOD EXPLICATION (900-1200 WORDS)
This section describes the method you will use to analyze your artifact. Your goal here is to demonstrate to me that you comprehend the key elements of the methods and can accurately identify, define and explain various concepts associated with the method.
1. Introduce the method by explaining its purpose.
For example: Neo-Aristotelian criticism is concerned with…
1. Identify and explain at least two presuppositions of the method that relate to your critique.
For example: Neo-Aristotelian critics assume…
2. Identify, define, and explicate those concepts from this method you will use in your critique.
For example: In this critique I will examine (name of artifact) by focusing on (concepts). Then explain the concepts.
NOTE: I expect that this section discusses the concepts that you will use in your analysis.
INTERPRETATION (1200-1500 WORDS)
In this section you will conduct your analysis of the artifact. Your goals here are is to correctly deploy the concepts you describe in your methods section to:
1. “Fix the meaning” of the artifact in a way that can deepen the audience’s understanding and appreciation of that artifact.
2. Clearly support and illuminate your critical claim.
3. Provide internal and/or external evidence that supports any claims you make. You may need to use outside research that supports your claims.
You should not forget that you are using a specific method of criticism – therefore you MUST use the vocabulary and concepts of that method, and use them correctly. However, this is more than “jargon dropping” – you need to explain and illustrate to your audience how these concepts work in your critique.
CONCLUSION (300-600 WORDS)
In this section you need comment on and explain the argument you made in the analysis. This is not simply a summary of what you wrote in the previous pages. You need to:
1. Tie your proofs from the previous section together into a coherent defense of your critical claim (thesis).
2. Explain the significance of your findings. This is your “so what” moment. It is also the place for you to most clearly state your insights into the artifact you just critiqued.
FORMATTING
 Cover page with:
 Name
 Course number
 My name
 Date
 APA citation style – I MEAN IT!
 Typed, double spaced
 1 Inch Margins
RUBRIC
EXCELLENT (100-90 POINTS) – DEMONSTRATES SUPERIOR FAMILIARITY WITH THE MATERIAL
 Well-defined, precise critical claim.
 Identifies, defines, and explains key concepts in detail and accurately. Uses relevant examples.
 Analysis consistently deploys and synthesizes key concepts/course material correctly.
 Points are clearly articulated and supported with relevant evidence/examples.
GOOD (89-80 POINTS) – DEMONSTRATES GOOD FAMILIARITY WITH THE MATERIAL
 Critical claim is broad or imprecise.
 Identifies and defines key concepts, but may offer little explanation/example. Makes minor errors.
 Analysis incorporates key concepts/course material into the overall argument but offers little explanation or synthesis. May make minor mistakes.
 Points are not always developed and/or supported.
FAIR (79-70 POINTS) – DEMONSTRATES PASSING FAMILIARITY WITH MATERIAL
 Vague critical claim that must be deciphered by the reader.
 Identifies key concepts, but offers few definitions/explanations/examples. Minor to moderate errors.
 Analysis inconsistently incorporates key concepts key concepts/course material into the argument, does not explain the relevance of the concepts used, and/or makes moderate mistakes when using concepts.
 Points are hard to follow and/or often unsupported with relevant evidence.
MARGINAL (69-60 POINTS) – DEMONSTRATES LITTLE FAMILIARITY WITH MATERIAL
 Weak critical claim that cannot structure the paper.
 Inconsistently identifies keys concepts. Offers virtually no definitions/explanations/examples and/or makes serious mistakes.
 Consistently fails to incorporate key concepts into the analysis and/or makes serious mistakes when using concepts.
 Points are poorly articulated and/or consistently unsupported with relevant evidence/examples.
POOR (59 POINTS AND BELOW) – DEMONSTRATES NO CLEAR FAMILIARITY WITH THE MATERIAL
 No discernible critical claim.
 Incorrectly summarizes material and/or does not discuss course material.
 No discernible analysis.
 Arguments are generally incomprehensible with little or no evidence/examples.
MECHANICS
 Paragraph organization E G F M P
 Proofreading E G F M P
 APA citation style. E G F M P
 Proper academic tone E G F M P
 Paper properly formatted. Y N
EXAMPLES OF CONCEPT EXPLICATION
Part of your task in any academic writing is to demonstrate for your audience/reviewer that you know, understand, and can deploy concepts that are relevant for your analysis. The least this will do is 1) Guide and educate your audience; and 2) Demonstrate your mastery of the material to any evaluator.
Below are examples of how to demonstrate different levels of knowledge in your writing.
Identification (You have memorized the term)
A key concept in psychoanalysis is the Id.
Identification and definition (You have memorized the term and can accurately relate its meaning)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b).
Identification, definition, and explanation (You have memorized the term, can accurately relate its meaning, and can describe how the concept works)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires.
Identification, definition, explanation, and application via example* (You have memorized the term, can accurately relate its meaning, can describe how the concept works, and can apply the concept)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires. For example, the sudden, intense anger we experience as “road rage” could be understood as the Id’s push to enact violence on someone we perceive has wronged us on the road.
*An example for each concept you introduce will not be necessary and may even prove cumbersome. An extremely effective example is one that covers several concepts. Done well this can demonstrate an understanding of how each concept functions and (more importantly) how they function together – See below.
Identification, definition, explanation, example, and synthesis via extended example (You have memorized the term, can accurately relate its meaning, can describe how the concept works, can apply the concept, and can use the concept with other related concepts in a meaningful way)
A key concept in psychoanalysis is the Id, which is the part of our consciousness that houses our sexual and violent instincts (Freud, 1989a, 1989b). In other words, according to psychoanalysis, the Id is that part of us that operates beneath our awareness, urging us to act in ways that will satisfy our desires. For example, the sudden, intense anger we experience as “road rage” could be understood as the Id’s push to enact violence on someone we perceive has wronged us on the road. However, as much as we would like to commit violence, for the most part we do not – the reality principle (the law promises negative consequences for losing one’s temper) provides support for the Super-Ego (fear of punishment) to intervene and repress the violent desire of the Id

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Rhetorical Critique – Critical Race

Rhetorical Critique – Critical Race

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Assignment: (Benchmark Assignment) Corporate Messaging Assignment: (Benchmark Assignment) Corporate Messaging

Assignment: (Benchmark Assignment) Corporate Messaging Assignment: (Benchmark Assignment) Corporate Messaging. Assignment: (Benchmark Assignment) Corporate Messaging Assignment: (Benchmark Assignment) Corporate Messaging. Description

Select a corporate crisis.

THE CORPORATION IS BP AND THE CRISIS ID THE OIL SPILL.. LOOK UP BP OIL SPILL

Write a 500-750 essay that, describes how the organization managed the crisis, evaluates how successful or unsuccessful the organization was, recommends what the organization could have done differently to handle the situation more effectively.

Create a more effective corporate message for the organization.

KEY POINTS
Provides a clear and thorough recommendation of what the organization could have done differently to handle the situation more effectively.

Provides a clear and thorough evaluation of how successful or unsuccessful the organization was.

Provides a clear and thorough description of how the organization managed the crisis.

Creates a clear, effective, and thorough, corporate message for the organization.

Provides a clear and thorough discussion on how social media could be utilized to manage the crisis.

Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative

In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.

Discuss how social media could be utilized to manage the crisis.

One to two sources are required for this assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
3.4: Construct effective corporate communication messages.

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Assignment: (Benchmark Assignment) Corporate Messaging Assignment: (Benchmark Assignment) Corporate Messaging

Assignment: (Benchmark Assignment) Corporate Messaging Assignment: (Benchmark Assignment) Corporate Messaging

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Goffmanian analysis

Goffmanian analysis. Goffmanian analysis. GOFFMANIAN ANALYSIS OF THE UNCONSCIOUS COMMUNICATION OF THE SELF

Paper Description

 

PURPOSE:

To require class members to pay more attention to their behavior in everyday interpersonal activities than is normally the case, and to see their behavior through an uncommon, unconventional lens, so that they can become more aware of and more able to understand and analyze their behavior in everyday interpersonal activities.

 

GENERAL DESCRIPTION:

Your paper will present a Goffmanian analysis of how people (apparently) unconsciously communicate their identities while interacting with others. You will do so by arguing for at least four of Goffman’s empirical claims about the nonverbal communication of the self. (You cannot argue for the first two claims, though you will need to keep these two in mind throughout your paper.) That is, you will choose four of Goffman’s claims and yourself claim that they are true. Then you will provide evidence that supports each of these claims. Your evidence must be observations of ordinary, face-to-face interactions that you observed in person or that you participated in. The data you use to support your claims can all come from one single, extended interaction event, or from a number of very different interactions. Finally, you will provide your reasoning for believing that the evidence you provide clearly supports the claim you have chosen.

 

TECHNICAL REQUIREMENTS:

You do not need to cite any scholarly source other than my lectures and handouts in order to complete the paper. However, if you do decide to cite an outside source, you must use APA format for in-text citations and for citing these works on your References page. Also, you do not need to indicate that you have used my thoughts and words in a References page. However, in your paper, you do need to put my words in quotes and identify which of Goffman’s claims a quote relates to (e.g., (Nelson, Claim 1)). (You need to cite my name, and not Goffman’s, because I created the list of claims in the handouts, based on my analysis of Goffman’s writings. PLEASE NOTE: You must not use the names of the people you mention in your paper. However, you must use a pseudonym (fake name). In other words, do not refer to the people you talk about in your paper by using a letter (“person X”) or number (“person 1”) – doing so is very confusing. You are allowed, and even encouraged, to write your paper in the first person. Finally, excluding your title and reference pages, your paper must be at least seven full pages. If you cannot write at least seven pages in order to argue for four of the claims, you are not writing the paper correctly.

 

GRADING CRITERIA:

I will base my grading on my assessment of your papers clarity, cohesiveness, accuracy in describing and applying Goffman’s concepts, the relevance of your evidence and the amount of detail you provide about it, as well as the logic and persuasiveness of your reasoning when arguing that your data does indeed support the claim you are trying to establish.

 

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Goffmanian analysis

Goffmanian analysis

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Tylenol Research, Muddle

Tylenol Research, Muddle. Tylenol Research, Muddle. Please also read the following: “Patients versus Profits at Johnson & Johnson: Has the Company Lost its Way?”

(https://knowledge.wharton.upenn.edu/article.cfm?articleid=2943#.T0LVkj3rx38)

While researching Tylenol, consider the difference in approach the company may have taken in today’s media environment (24/7 news cycle, social media, etc.). With this in mind, complete the Muddle assignment below.

Muddle

You work in Corporate Communications at a large, publicly-traded pharmaceutical company, Muddle and Company. One of Muddle’s most successful drugs, Arthroxix, an arthritic pain medication, is marketed in over 80 countries with worldwide sales totaling $2.5 billion last year alone. Several former Olympic athletes, now in their 60s but still very popular, are the spokespersons for the product and are featured in the advertising and marketing campaign.

While researching this particular class of drugs amidst claims of digestive track and other related problems, the FDA unexpectedly found a higher than normal incidence of stroke and heart problems among patients taking Arthroxix, though the incidence of digestive track problems was very low. Researchers at Muddle have also discovered the correlation between the drug and a higher rate of heart attack or stroke in patients. To date, three Arthroxix users have died from heart attacks allegedly brought on by the drug. The families of the victims have begun litigation procedures against Muddle.

The drug continues to be touted as safe and effective among many physicians, and has been positively reviewed in the Journal of American Medicine. But now the EMEA (European Medicines Agency, Europe’s equivolent to the FDA) is conducting its own research on the drug, which is sold widely throughout Europe. Due to the increased scrutiny by officials in the U.S. as well as Europe, and the discovery by Muddle researchers of higher rates of heart attack and stroke in patients, some members of your crisis team are urging a recall, while others think it is too premature and believe a recall to be too extreme.

Choose one course of action and develop a crisis communication plan as if you were the head of the Corporate Communications office at Muddle. If the crisis team decides to keep the drug on the market, what will your statements be to your constituents? Or, if the crisis team decides to recall the drug, what would your message be and how will you communicate it? Describe the communication vehicles and develop potential Q&A. Include a description of the steps you intend to take, and a list of who is on your crisis team and their roles and responsibilities.

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Tylenol Research, Muddle

Tylenol Research, Muddle

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Taking Responsibility

Taking Responsibility. Taking Responsibility. DONT WRITE AN INTRODUCTION FOR THIS PAPER. JUST GO STRAIGHT TO THE POINT! ALSO, CITE A RECENT EXAMPLE OF AN ORGANIZATION THAT DID OR DID NOT TAKE RESPONSIBILITY. WHAT I MEAN BY RECENT IS TO DISCUSS A CASE THAT TOOK PLACE BETWEEN 2012 AND 2015.

Now that you are familiar with crisis teams, consider the different positions of communications professionals and lawyers on how best to handle a crisis, and whether or not, or to what extend, to take responsibility. Cite an example of an organization that did or did not take responsibility and discuss why.

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Taking Responsibility

Taking Responsibility

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