Conflict Resolution – Setting Ground Rules. Conflict Resolution – Setting Ground Rules. Imagine a scenario in which you and a new partner are discussing testing for sexually transmitted infections. Devise a strategy for addressing this issue with your partner. Write out a role-play conversation with your partner using the effective communication strategies.Feeling creative? Write a script between people other than a “typical” heterosexual pair– instead, write about a same-sex pair, a pair where one or both people have significant disabilities, where there is a language difference, or a significant age difference.
Writing a Rhetorical Analysis. Writing a Rhetorical Analysis. The first step is to find something you’d like to write about.
Appropriate topics might include:
• a verbal, written, or visual argument that evokes a personal reaction in you. This might be something you’ve read in another class, something you saw on the news, or something you came across the Internet.
• a current event or subject that you want to learn more about
• a text that you feel has been misread or misinterpreted
For this lesson, view this sample search from a student who has an interest in video games. She knows that she wants to do her research project on these texts, but is not sure where to focus. From ENG101, she remembers that the Rio Library subscribes to the Opposing Viewpoints database. Watch a video of her search. She finds a wealth of resources on Opposing Viewpoints, and after reading for a while, she chooses one article to analyze and plans to use evidence from an opposing viewpoint as well as her own experience with playing the titles mentioned, as evidence.
Your search might look differently, but the goal is to save time in order to do it well. Once you have your object of analysis and have done some research to help find evidence, you will want to focus your efforts:
• READ your text carefully, and at least a couple of times to ensure that you fully understand what you have read. Can you see the author’s thesis?
• Next, start to analyze the features of the text you’re analyzing. Keep the following questions in mind as you read:
1 Who is the author? Does s/he have credibility to discuss the topic? Is there apparent bias? Is an institution sponsoring him/her, and if so, what does that institution represent?
2 What is the thesis, and what is the overall argument the author presents?
3 What did the author choose to study? Why?
4 What is the writer’s purpose? To inform? To persuade? To criticize?
5 Who is the author’s intended audience? Does s/he appeal to a resistant audience? A Neutral audience? Or is s/he “preaching to the choir?”
6 What appeal(s) are applied (ethos, pathos, logos, or a combination)?
7 How does the writer arrange his or her ideas? Does the author use inductive or deductive reasoning in structuring the argument?
8 Did you note any fallacies as you read? Is so, which ones?
9 How does the writer use diction? (Word choice, arrangement, accuracy, is it formal, informal? Technical versus slang?)
10 Does the writer use dialogue? Quotations? Statistics? Why?
11 What have others said about this text? Some databases like Opposing Viewpoints will automatically share related articles. If you find an article online, you can search for more information (for example, the student with an interest in video games might search Video Game Violence Reactions).
Please note: If your essay just answers these questions, it will not get a good grade! These questions are designed to be a guide for note taking! Not every question will apply to every analysis, and you may find other appropriate questions to ask that are specific to your selection.
Focusing Your Essay
Now that you have your subject of analysis (your text), have done some background research, and have analyzed your text, it’s time to write your thesis. Here’s the trick: It does not matter whether you agree or disagree with the message in your text… your thesis should focus on its strategy.
• Focus on rhetorical features: “The article titled ‘Video Games Violence is Overblown’ initially attracts an audience through its use of logos, but when the facts turn to editorial ranting, the argument degrades to a mess of fallacies including ad hominem attacks against video game producers that render the overall argument ineffective.”
• Focus on interaction of elements: “The ad makes impressive use of visual appeals to pathos by rallying the audience to come together using a sympathetic image, by creating a strong tagline that is easy to remember, by crafting inspiring verbiage, and by providing resources to take further action.”
• Focus on audience: “While some would argue that a segment found on Fox News’ YouTube channel would show bias against Democrats, this particular segment does an impressive job of reaching out to a resistant audience by stating statistics (including statistics that make the Republican side look bad), using impartial language, and avoiding headlines or imagery that could be seen as ‘attacking’ the opposing view.”
This can be a tricky step, so make sure to save time to draft and revise accordingly to make sure your thesis matches what you truly wish to argue.
Organizing the Essay
After identifying your thesis, look back at the notes you took on your text. Try to arrange the key ideas in a logical way, following the support structure in your thesis. You may find that some of the observations you noticed at first are less important. It is ok to toss things aside to keep focused.
A sample outline might look like this:
• Introduction (lays the foundation for readers who might not be familiar with what you’re analyzing)
Summarize the text being critiqued
Discuss the author and their background (if appropriate)
Present your thesis
• Body paragraphs (dig into the rhetorical features present in the text)
Discuss issues related to the audience and the appeals
Discuss specific elements that relate back to the points about the audience
Discuss what others have said about the text
• MLA Formatted Works Cited Page
The shape of the essay will evolve depending on the text you select. Thinking back to the sample essays, each took a different path to meet the goal, but they all had certain elements in common. See the list for guidelines:
• Make sure to logically transition between ideas.
• Stay on topic and let your thesis be your guide.
• Each paragraph should have a strong topic sentence to ease transition between elements.
• Avoid summary in favor of clear, specific examples.
• Make sure to cite all sources in MLA format.
Don’t hurt your own ethos as a writer… Proofread, proofread, proofread!
• You should not include more than one in-text citation per paragraph, and the conclusion should contain no citations. In addition, only one short quote and one long quote are allowed per essay.
• The essay should be 4-5 pages (not counting the cover sheet) in MLA style.
You will be required to cite at least two sources for this essay (the text you’re analyzing and at least one source.
Frito Lay Company: Cracker Jack. Frito Lay Company: Cracker Jack. Read the case thoroughly. Define the problem in the case and think of a solution to fixed it. There is no right or wrong answers and try to think outside of the box.
Grading will be based on the quality of organization, clarity of explanations, logic of analysis, thoroughness of analysis, justification of the recommendations, quality of illustrations, practicality of recommendations, and professional format.
Papers should not exceed 10 typed double-spaced pages, including exhibits. Please do not bind your reports in folders. Plain white paper fastened together with a staple in the upper left-hand corner is sufficient.
How to Perform a Marketing Case Analysis
A marketing case is a description of a business in which some organization is attempting to create or enhance an exchange relationship with a group of customers. These descriptions are usually both quantitative and verbal. The description is a collection of facts, opinions, and other bits of data, some of which are more relevant and reliable than others. While the description is most always incomplete, you must recommend some course of action for the organization.
To write a good case analysis, you must first construct a model of the situation (your definition of the problem). You construct this model from the relevant facts you find in the case and from the relationships among those facts that you are able to discern. If you overlook relevant facts and/or fail to recognize some key relationships among the facts, your model will be inaccurate and the resulting analysis flawed. Following are some rules that may help you develop a good working model (i.e., define the problem) of the situation and write an appropriate and compelling analysis.
RULE #1: KNOW THE CASE FACTS. Read the case, as many times as necessary. Underline, take notes, and do whatever is necessary to register the facts in your mind. Actively look for relationships (logical or casual connections) among the facts. This is an active, creative, and effortful process that is essential for producing a good model of the case situation.
RULE #2: ACTIVELY LOOK FOR CONNECTIONS AMONG THE FACTS. Discerning relationships among relevant facts is the key to defining the problem (constructing your model). There are really only two kinds of marketing problems: 1. occurs when a firm has been doing something (trying to sell a new product) and the results are unsatisfactory (nobody buys it); and 2. a firm wants to do something (introduce a new product) but is uncertain about what needs to be done to get satisfactory results. Despite the fact that there are only 2 types of marketing problems, they occur in endless variety and they are usually quite complex. For this reason it is difficult to describe a marketing problem with precision. However, if your description or model fits reality too poorly, the course of action you recommend will likely be inappropriate.
RULE #3: DEFINE THE PROBLEM AS PRECISELY AS POSSIBLE. The best way to define a marketing problem is in terms of controllable marketing variables that are either: 1. incorrectly set or adjusted (first type of marketing problem), or 2. inadequately specified (second type of marketing problem). Thus, “falling sales” is a poor statement of the problem. “The product fails to satisfy changed customer needs” is better. The ability to make precise and appropriate statements of marketing problems is a practiced art, accomplished with hard work and smarts.
RULE #3A: DEFINE THE PROBLEM AS PRECISELY AS POSSIBLE IN TERMS OF THE MALADUJUSTMENT OR UNDERSPECIFICATION OF CONTROLLABLE MARKETING PROBLEMS. Why is this a good idea? Because the marketing manager takes action by changing or specifying one or more controllable marketing variables. The manager can do nothing else. Thus, your recommendation to the manager must be made in terms of controllable variables for it to be of actionable value.
What are controllable variables?
• Marketing Objectives
• Marketing Strategies
• Marketing Mix and in a supporting role
• Marketing Information
• Marketing Organization
These variables are manipulated in such a way that is intended to adapt successfully to the conditions imposed by a set of uncontrollable variables that include:
• Macro environmental variables (economic, political, legal, social, cultural and technological factors)
Together, these sets of controllable and uncontrollable variables provide a checklist for describing the firm’s situation and identifying its marketing problems.
RULE #4: USE THE CONTROLLABLE AND UNCONTROLLABLE MARKETING VARIABLE CATEGORIES TO HELP ORGANIZE YOUR THINKING ABOUT THE SITUATION AND THE MARKETING PROBLEMS. If you have defined the marketing problem(s) appropriately, the task of proposing a course of action is greatly simplified. However, in all instances you will probably recognize that several alternatives appear plausible. Do not exclude plausible alternatives from your analysis so as too severely limit your choice.
In the end, of course, you must pick a single alternative course of action. In doing this you must present a rationale that demonstrates convincingly why the alternative you selected is the superior one. This rationale may involve economics (more profit), risk (higher probability of success or less financial exposure), strategic considerations (more compatible with the firm’s image or less vulnerable to competitive reaction) or, as is usually the case, some combination of all of these.
RULE #5: ATTEMPT TO RECOGNIZE ALL PLAUSIBLE ALTERNATIVE SOLUTIONS.
RULE #6: CHOOSE THE ONE ALTERNATIVE YOU BELIEVE IS BEST AND JUSTIFY YOUR CHOICE.
FORMAT FOR WRITTEN CASE ANALYSIS
Sections of the Analysis (in order):
• Executive Summary
• Problem Definition
• Analysis of Alternatives
• Plan Development
This section should define the problem, state the chosen alternative, and briefly explain why the chosen alternative is the superior alternative. The Executive Summary should not contain background material from the case. Write the Executive Summary for your audience – the executives of the company. They are, of course, well-informed about the situation. This section will usually be only 2 or 3 paragraphs in length.
Problem Statement and Statement of Alternatives
Adequately and appropriately defining the problem is the key to the case analysis. A problem definition should be framed as a decision to be made. Therefore, “sales have fallen off” is not a properly defined problem. The problem should not be defined so narrowly that good alternative courses of action are not considered. Therefore, “should we increase advertising” is too narrowly defined to result in a thoughtfully considered decision. The problem definition should contain three key elements: decision objectives; success measures; and decision constraints. For example: how can we maintain our quality brand image (objective); and regain our lost market share (success measure); given limited funds for advertising and sales promotion (constraint)?
This section should identify the alternative courses of action to be investigated. This section should also list the major dimensions, or states of nature in a decision theory framework, of the decision (i.e., those factors on which the choice of an alternative will largely depend). These states of nature are uncertain and, for the most part, are uncontrollable: competitor actions, consumer needs and response, and turns in the economy are examples. The potential payoff of any alternative depends on the “true” state of nature. This section will most likely be about 1 page in length.
Analysis of Alternatives
This section may contain qualitative as well as quantitative analyses. In a decision theory sense, this section seeks to calculate the expected payoff of each alternative. Therefore, you must sift through the case information to find those pieces of information relevant to the decision to be made. Here, you are really constructing the states of nature, estimating probabilities of the state of nature, determining cell payoffs, and calculating the expected values of each alternative. It is proper to place actual calculation, exhibits, etc. in the appendices and simply refer to your findings in the body of the paper. This section will ultimately identify the chosen alternative strategy or course of action. This section will normally be 2 to 3 pages in length.
Once the alternative strategy is selected, you must develop a plan for its implementation. Basically, this involves specifying the marketing mix to be employed. This section will be 1 to 2 pages in length.
Guidelines for Marketing Case Analysis
This is meant to be a guide for analyzing case situations and preparing a written report of your analysis and conclusions. It is not meant to impose rigid standards for your assignments but provide help to you in organizing them.
Function of a Case:
Cases serve at least four functions. It is important to understand these in order to assess their value to you in studying Marketing. In general, cases will:
• Build familiarity with management, company, and industry problems.
• Develop confidence in your ability to think like a manager.
• Develop a growing understanding of the relationships between marketing management problems and the other functional areas of the business.
• Build additional skills in written and oral communication.
What is a case?
A case is a statement of facts, opinions, and judgments that are more or less relevant to an actual business situation in which a problem exists and a decision must be made. A problem exists when business facts, opinions, and judgments are in conflict. Most cases are real business situations, that is they are based upon problems and events that actually took place, although they may be disguised as to the actual names of the people companies and locations in which they took place.
Analysis of Cases:
The following are a few general comments relevant to the analysis of a case:
• Read the case carefully and distinguish between what are the facts of the case and what are the judgments and opinions of the people involved in the case. You cannot change the facts of the case, but you can read between the lines and question the judgments and opinions. Sometimes what is stated as fact is merely an opinion.
• Your objective is to learn through exploration, discussion and argument in as logical a framework as possible. There are no clear-cut solutions to be found. There is no correct answer! The actions of the managers described in the case may or may not illustrate the proper handling of marketing problems, good analysis of relevant data, etc. You must decide what is good and what is bad. You must support your decisions with facts and logical argument based on sound marketing and financial reasoning , where applicable.
• Often you will want further information or data in evaluating a case situation. This lack of complete information mirrors the real life situation that the managers in the case have faced. One of the key things that a marketer must learn is how to operate as effectively as possible given less than perfect information and conditions. One of the decisions that you may make is that further research to accumulate more information is needed to address your problem. Now you must ask the question of whether the expense of gathering that information will be worth the additional expenditure of time and resources or will you be better off making a decision based on the information that you have. Gathering more information is acceptable under the proper circumstances but is never acceptable as an excuse to avoid grappling with the problem or adequately analyzing the information that you already have. When you do recommend further primary research, be sure to specify the information that you desire, how it can be obtained, and how it will improve your decision making.
• Be familiar with all of the material that you are given in the case. Reading the case more than one time will generally help you to digest the details more thoroughly. Be prepared to make reasonable inferences from the information contained in the case.
• By all means discuss the cases outside of class to get feedback on your ideas from others in the class. Remember that we are trying to learn this material by actively presenting interpretations of the situation and evaluating more than one possible solution.
Discussion of Cases:
If the case is to be discussed in class, be prepared to present and defend your thinking. If a conflicting viewpoint to yours is being presented by other students question them and reconcile their thinking with your own. Do not accept another viewpoint as being correct because it is the one being presented or the one that has gained popular support unless you have been convinced of the logic behind it. Consideration of alternative issues will only help all participants in the case discussion reach a sensible consensus conclusion of a course of action.
Discussion of issues should be conducted in a civil, non confrontational manner. Treat other discussants with the same respect that you would like to receive. You are encouraged to disagree, but to do so in an appropriate manner.
American Litterature and Film. American Litterature and Film. What, if any, are the commonalities between the depictions of the Everyman (i.e., everyday) hero in The Grapes of Wrath and Mr. Smith Goes to Washington, and what does this suggest about the ideal(s) of heroism for their creators?
Answers should interrogate the question through discussion of both the literary and filmic components of the related pair. Papers need not make use of any outside material beyond the primary sources and possible lecture matter in justifying their answers. Papers will be evaluated on their ability to establish a claim, to support that claim using evidence from the texts
in question, to present the claim in proper grammar and style, and to offer information in a technically accurate way (i.e. to comply with of MLA submission guidelines
John Steinbeck, The Grapes of Wrath.
Mr. Smith Goes to Washington, dir. Frank Capra (1939)
BODYARMOR drinks to cross fitters. BODYARMOR drinks to cross fitters. Please read thoroughly on the materials given. It is a marketing analysis for BODYARMOR sports drink company, which we are trying to focus on the electrolytes drink. Try to be specific as possible and do not be wide. Our target market will be cross-fitters (further information on the files attached). Please help in making the SWOT, competitive analysis, and SMART objectives only. I have attached what I have so far and please feel free to change and edit out the target market and SWOT analysis to make it more presentable. The SWOT analysis was pretty bad and you should change it to make it more specific and narrow.
NOTE: I only need SWOT, competitive analysis, and SMART Objectives.
2-3 page for SWOT, 1 page each for competitive analysis and SMART objectives.
Examine the main competitors serving the same target market. This section may also benefit from the use of comparison tables. (Length: 3-4 pages).
• Describe direct competitors in terms of:
o Target markets served
o Product attributes
o Distribution including the distributor network
o Services offered
• Discuss competitor’s strengths and weaknesses:
o May need to consider much more than just marketing issues such as:
? financial standing
? target market perception
? R & D capabilities
• Discuss competitive trends:
o May need to include discussion of future competitive threats
Natural Flavors Natural ingredients Coconut based water Partnerships
Coco vita water
What we (Bodyarmor) have and they (competitors) don’t have?
factors that influence death sentencing. factors that influence death sentencing. Papers should be double-spaced using 1-inch margins and regular, professional font style and size with no extra spaces between headings and sub-headings and the paragraphs. Paper should include a title page and references section (only those references actually cited in the paper). Research should be complete and thorough. Although not a strict rule, students should anticipate using 12-15 peer-reviewed references (some of the readings in class could be used, but the student should find additional resources). Wikipedia or similar websites should NOT be used as a reference. Additionally, you should avoid secondary cites (i.e., citing an author found in another author’s work)
Human genome project helps the society to be healthier and fit. Human genome project helps the society to be healthier and fit. Paper details:
There are total 5 sources that should be used for this essay.
out 5 , 2 sources are given in attached file that will be used in this research paper ( all the T series belongs to source one and all the C series belongs to source 2 reading) other 3 sources
should be peer reviewed articles that you can use at your own choice but should be peer reviewed . i need the attachment of those 3 peer reviewed articles that gonna be used in my paper with
underlined stuff that will be used for support in this paper. because my teacher wants the copy of the sources with underlined stuff.so please attach all the other 3 used sources underlined
information with the final copy.
2. transitions and paragraph strutcure
Each paragra[h has it topic senetence in the first line then general support senetence and then specific support lines and at last conclude the each and every paragraph with the topic
senetence of the paragraph with strong ending. ( please check out the sample of my expositary essay that was writien by your company and i failed in it due to bad paragraph sturucture and
inapropriate transitions.) please carefully watch this thing my teacher is very strict on this structure.
3. Every line of the paragraph is connected with the last line talked about i mean coherence . whole research essay sould be connected with each other,,, please check this thing otherwise i will be
in trouble…. all the lines should be related and connected to each other.
4. please use simple language in writing do not use heavy and complicated language. use the language that we speak in our daily life,,,, be very clear and specific .
5. Every paragraph should have strong topic sentence in the first line that should not be from cited sources that will be writer’s own thinking and the support for that should be taken from the 5
sources that i already attached two of those and u should use other 3 peer reviewed articles.
6. Every paragraph that has topic sentence should answer why and how?
7. proper citations should be given and use times new roman font, double space, and no paragraph will be larger than 7 sentences. fully plagirism free.
8. please check out the the attach file for expositary essay as a sample to not repeat the same mistakes and do not repeat the stuff again and again.
Lawrence of Arabia. Lawrence of Arabia. Paper details:
History Buffs: Lawrence of Arabia: https://www.youtube.com/watch?v=R9scZDbKxtY
Who Did What in WW1: TE Lawrence: https://www.youtube.com/watch?v=iqvcjL6ObH0
BBC T.E. Lawrence Documentary (Part 1): https://www.youtube.com/watch?v=B9UfvVDN_nc
Part 2: https://www.youtube.com/watch?v=ETViPePYyHU
Part 3: https://www.youtube.com/watch?v=w7BchrfXDqM
Part 4: https://www.youtube.com/watch?v=kk2L9JrTbjE
Part 5: https://www.youtube.com/watch?v=s0Izn0WcWs4
Lab 6 – Virtual Machines. Lab 6 – Virtual Machines. In the previous lab, virtual appliances were deployed on a hosted hypervisor and verified to be working properly. A virtual appliance is useful because it is preconfigured when deployed, saving the user time and sometimes complicated setup tasks. The operating system and any needed applications are typically installed with an easy way to perform initial configuration tasks. Often after the initial network configuration a virtual appliance is then managed, monitored, and accessed through a web configuration portal.In this lab, students will build a complete virtual machine from the ground up. Using a hosted hypervisor (VMware Workstation, VMware Fusion, Sun Virtualbox, etc…) install an operating system in a new virtual machine. The selection of the operating system is the choice of the student, however, it might be advantageous to select an OS with low resource requirements. There are several distributions of Linux that are advertised to have lower hardware requirements and might be a good solution.
The initial installation of the operating system of the virtual machine will typically begin with an ISO image file of an OS installation disc. An ISO file can be burned to a bootable CD, DVD, flash drive or be mounted directly in an OS or with special drive emulator tools.
When creating a virtual machine, the initial hardware configuration should include the OS install ISO as the virtual CD-ROM drive for the VM. Most of the more recent hosted hypervisors have a useful feature that can determine the operating system being installed once the ISO is selected and then properly configure the virtual hardware settings based on OS hardware specifications. Some hypervisors will require the use manually specify virtual hardware to allocate to the VM including CPUs, RAM, hard disk, etc…
Once the virtual machine settings are selected powering on the virtual machine should start the VM booting from the OS install ISO. OS installation should then proceed as on a physical machine.
1. What OS was chosen and why was it selected? What are the minimal required hardware specifications? Provide a link to a web page that indicates these specifications.
2. Provide a screenshot showing the virtual machine’s provisioned virtual hardware.
3. Provide screenshots showing the steps required to create the virtual machine. It is not necessary to show operating system installation steps.
4. Provide a screenshot showing the virtual machine after operating system installation was successful.
5. Virtual machines on hosted hypervisors can typically be configured with network adapters that are associated with one of several “modes”: bridged, NAT, and host only are three examples commonly used in VMware hosted hypervisors. Briefly describe each of these three NIC configuration modes.
6. From the base OS installation that is complete, a virtual appliance could be created by installing selected applications, performing desired configurations, and then exported to an OVA or OVF. Export the created VM to an OVA or OVF, whichever the hypervisor supports. Show a screenshot of the host OS’s file manager with the filename and full details displayed of the exported VM.
7. Deploy the exported VM into the hosted hypervisor. This effectively will create a duplicate virtual machine of the one that was just built during this lab. Show a screenshot of the MAC addresses being displayed within both VMs. Are they the same or are they unique? Why?
Thoracic manipulative practice: risks and benefits. Thoracic manipulative practice: risks and benefits. In recent years attention has be drawn to the risks, including adverse events of performing orthopaedic manipulative techniques to the spine in physiotherapy practice. As a result the International Federation of Orthopaedic Manipulative Physical Therapist has developed an evidence based framework and consensus document to assist clinicians in reasoning through the relative risk for use in practice. Whilst this is focused to the cervical spine, the reported risk of thoracic manipulative techniques remains a relatively unexplored area. Recent research has reported a range of adverse events following thoracic thrust techniques, including mechanical/vascular injury to the spine, pneumothorax, hamothorax and CSF leakage, albeit in a small numbers. Researchers suggest that that clinicians may not adequately screen for contraindications and precautions prior to undertaking thoracic thrust techniques despite a reported higher incidence of side effects for patients receiving thoracic thrust techniques compared to the cervical spine. With a body of evidence now advocating the use of thoracic thrust techniques over the higher risk cervical manipulative techniques for presentations such as neck pain it is important to consider the safety of such techniques.
This PhD will include as part of the research a critical review the current evidence of adverse events and side effects of using thoracic thrust techniques across all manipulative therapy professions. This will then inform a Delphi study to explore and derive a consensus of precautions and contraindications for the use of OMT in the thoracic spine including thoracic thrust techniques, mobilisations and exercise.
Dear writer , the research proposal must include :
research approach and methodology
proposed data analysis