Tag: Case study google

CASE STUDY:

•Use the following source , ‘Strategic Management’ (Hanson, Hitt, Ireland & Hoskisson, 5th Asia-Pacific Ed, 2014).

when writing up your case
analysis

1. Introduction
• Brief overview of the case and your key findings

2. Situation Analysis
a) External Analysis
1. What industry is the firm in?
2. General environmental analysis – PESTLE
3. The industry environment – Porter’s 5 Forces

b) Internal Analysis

1. Identify the firms resources, tangible and intangible
2. Capabilities identification
3. Core competency analysis
4. Weaknesses
– SWOT

c) Other Analysis
1. Corporate-level strategies e.g.
acquisitions, diversification, strategic alliances
2. Porter’s 3 generic business-level strategies
3. VRIO
4. Porter’s Value Chain

3. Current Strategies
• Current strategies – explain why they’ve been adopted
4. Problem ID
• What problem(s) have you identified in your analysis?
5. Strategy Alternatives
• You may need to think about functional, business,
corporate-level strategies
6. Recommendations
• Summarise your analysis, findings and make
recommendations
7. References

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