Case 2: Alden Products. Case 2: Alden Products. The summary should be based on the Strategic Audit, listed below.
a. Identify current strategy.
b. Evaluate current performance.
c. Perform external audit (positive and negative factors external to the company).
d. Perform internal audit (positive and negative factors internal to the company).
e. Summarize critical issues and formulate new or modified strategic alternatives.
f. Develop specific strategic recommendations.
g. Important: Strategic alternatives should respond to critical issues and the specific recommended strategies presented should be chosen the list of alternatives.
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