business research design

business research design. business research design. I have an assignment in business research design and I have a wicked problem and customer segment. I need to link my costumer segment to the wicked problem and try to create any possible solution based on my costumer segment in related to my main wicked problem.

**The wicked problem is: How to kick-start a sustainable enterprising lifestyle forunderemployed youthin Australia  .

**Costumer segment is: disenfranchised

So please try your best to define all the wicked problem and segment and link them together to explain the relationship between them and create a suitable solution to solve it.

The table of content should include: ( assignment design )

  • Problem Background.
  • Wicked Problem and the relationship to costumer segment.
  • Design Thinking Approach.
  • Value Proposition.
  • Conclusion ( very short)

Then please draw Business Model Canvas

  1. Customer segments: for whom do we aim to create value? Who are our most important customers?
  2. Value Propositions: what do we offer to whom? What value do we deliver to a customer in a given segment? What needs do we satisfy?
  3. Channels: how do we reach each customer segment? What is easiest for the customer?
  4. Customer Relationships: how do we build and maintain these? How do they fit effectively in both the customer’s world and our own?
  5. Revenue Streams: for what will our customers pay? How much? How would they prefer to pay?
  6. Key Resources: what resources are essential to deliver our Value Propositions through the Channels and maintain our Customer Relationships?
  7. Key Activities: what are the most important things you must do to make your business work?
  8. Key Partnerships: who are our Key Partners and why? What Key Resources do they provide and what Key Activities do they carry out? What’s in it for them? What relationship should we have?
  9. Cost Structure: what costs are implied by our Business Model? Which are largest? What is fixed and what is variable? What drives them?


This Business research design should be drawn as the followingexample picture

**just please follow the headline with my contents.


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business research design

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