Brands and Social Entertainment. Brands and Social Entertainment.
Using the uploaded ebook as reference and other scholarly references answer the question below:
E-BOOK REFERENCE:Tuten, T. L., & Solomon, M. R. (2013). Social media marketing. Upper Saddle River, NJ: Prentice Hall.
Brands and Social Entertainment
Brands can use social entertainment as a way to spend more time with the target audience while promoting the brand’s messages. Social entertainment includes social games, social music (e.g., Spotify), social TV, and other forms of entertainment in social channels.
Chipotle is an example of a brand that is using this approach. It’s web video series, Farmed and Dangerous, promotes the brand’s values. Watch the case study Chipotle created to explain its strategy. It’s here: https://www.youtube.com/watch?v=p-3piFPYrI8
If the link doesn’t work, just search “Chipotle and Farmed and Dangerous case study” in YouTube to find it.
As a consumer, is Chipotle’s web series effective in influencing you? What do you think of the brand having been exposed to its social entertainment? Are there any downsides for Chipotle?
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