Analyse and evaluate the current brand strategy H&M and identify key areas for improvement and make recommendations for the future.. Analyse and evaluate the current brand strategy H&M and identify key areas for improvement and make recommendations for the future.. Analyse and evaluate the current brand strategy H&M and identify key areas for improvement and make recommendations for the future
Research information about the current brand strategy of the chosen brand.
2. Choose appropriate branding theories, strategies or concepts for analysing and evaluating the brand.
3. Justify your choice of theories, strategies or concepts in theoretical terms.
4. Apply the chosen branding theories, strategies or concepts to the chosen brand and present your findings (about the current brand position/strategy).
5. Suggest and justify a future strategy for the chosen brand based on your insights
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Analyse and evaluate the current brand strategy H&M and identify key areas for improvement and make recommendations for the future.
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