An advertisement deceptive. An advertisement deceptive. Answer the following questions;
1. What 2 primary criteria must be met to deem an advertisement deceptive or misleading?
2. A. What is the definition of Share according to the Nielsen system?
B. What is the definition of Rating according to the Neilsen system?
C. If your brand had a very wide target consumer group (“mass market target”) and you could get either a 20 share or a 20 rating at 7PM on a Tuesday for the same cost of $100,000 then which would you prefer? 20 share or 20 rating?
Label your answer with A, B and C clearly. No more than 2 sentences or 1 sentence and an equation for each letter.
3. Hypothetical Case: Hyundai is launching a new all-electric car called Faraday. Faraday actually invented an electric generator before Tesla, so Hyundai is trying to use this name as a clever trick to say that they have a more original version of an electric car than Tesla. Here is some information about Faraday: http://inventors.about.com/library/inventors/blfaraday.htm
The Hyundai Faraday is a low-cost, sporty all-electric car. It is not as sophisticated or fast or durable as the Tesla but has a very sporty style and a lot of high-tech extras including software that allows full communication between your Samsung or iPhone smartphone: view videos on the in-car screen or listen to music through the “Beats by Dr. Dre” sound system, navigation linked to your phone, remote starting and security via your phone and many more features.
The Hyundai Faraday base model costs only $19,988 and with the federal tax rebates on electric cares of $7,500 the net cost is only $12,488. On top of that, Hyundai financing offers a 1.8% financiing plan for most qualified buyers and a $500 rebate for first time car buyers.
The target consumers for Faraday are recent college grads and other newly employed young men and women, middle-class who want to save money on gas, want a quality car at an affordable price and care about the environment.
IN 5 TO 7 SENTENCES, EXPLAIN AN INNOVATIVE, CREATIVE, UNIQUE EXPERIENTIAL MARKETING STRATEGY THAT WILL PROVIDE A UNIQUE, MEMORABLE EXPERIENCE FOR THE TARGET CONSUMERS AND ENCOURAGE THEM TO PURCHASE THE HYUNDAI FARADAY ELECTRIC CAR.
4. Assume there are 109.7 million households with televisions in the United States.
Sony placed one 30-second TV ad for PlayStation 4 during NFL Monday Night Football on November 4 and another on November 11.
The cost to place each of these 30 second TV ads was $180,000.
15 million households (assume with 1 person each) watched the game on both Nov. 4 and Nov. 11.
Sony PlayStation 4 has a target consumer group that consists of males, ages 18 to 34. 2/3 of all those who watched the game on Nov. 4 and Nov. 11 were males aged 18 to 34.
On November 4th, 75 million households had their televisions turned on. On November 11th, 60 million households had their televisions turned on.
To the nearest cent, what was the CPM for these advertisements?
Enter dollars and cents but without the dollar sign.
For example, if the answer is $88.50, enter: 88.50
5. Assume there are 109.7 million households with televisions in the United States.
Sony placed one 30-second TV ad for PlayStation 4 during NFL Monday Night Football on November 4 and another on November 11.
The cost to place each of these 30 second TV ads was $180,000.
15 million households (assume with 1 person each) watched the game on both Nov. 4 and Nov. 11.
Sony PlayStation 4 has a target consumer group that consists of males, ages 18 to 34. 2/3 of all those who watched the game on Nov. 4 and Nov. 11 were males aged 18 to 34.
On November 4th, 75 million households had their televisions turned on. On November 11th, 60 million households had their televisions turned on.
To the nearest cent, what was the Target CPM (also called Weighted CPM) for these advertisements?
Enter dollars and cents but without the dollar sign.
For example, if the answer is $88.50, enter: 88.50
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