Partial Creative Brief

Partial Creative Brief. Partial Creative Brief. WRITE A PARTIAL BRIEF. State question and answer in a few words. Use short phrases, not complete sentences. Include the following:

1. Creative Strategy Statement

2. Explain the audience:

a. Demographics (Age, gender, income, education, profession)

b. Psychographics (with VALS)

c. Geographics (Urban, suburban, rural)

3. List the competitors to M&M’S

4. Answer what consumers currently think about M&M’S.

5. State what you want them to think about M&M’S (Must match the benefit in the Creative Strategy Statement).

6. Answer: “Why buy?” (The features in M&M’S (Must match support statement in the Creative Strategy Statement.)

7. Create a slogan (#7: big message)

p(3)

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Partial Creative Brief

Partial Creative Brief

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Subliminal messages and messages behind brands logo in both markets Saudi Arabia and United Kingdom

Subliminal messages and messages behind brands logo in both markets Saudi Arabia and United Kingdom. Subliminal messages and messages behind brands logo in both markets Saudi Arabia and United Kingdom. The between subliminal messages and the hidden meaning behind logos in both markets of Saudi Arabia and United Kingdom

 

Research Aim:

  1. The aim of this research is to
  1. Also, to assess the relationship between the meanings behind the logo and the subliminal messages (can we mention to the meaning behind logos subliminal messages).

[You have 3 aims here. You should try to minimise this to one main aim. Why are you doing this research and what (one thing) do you really want to find out?]

 

 

 

 

 

Objectives: [Objectives = clear statements of how the aim will be achieved]

 

  • Exploring the meaning and definition of subliminal messages in order to? (how will this help you answer the aim?)

 

  • Assessing whether consumers are aware of subliminal messages on a conscious level or unconscious – how and why?

 

  • Investigating if the logo represents or makes the value (attributes) of a brand and how or will the consumer spot that value – how will this help you answer the aim?

 

  • Exploring how designers place hidden meanings in logos – by using symbol or words (fonts) – how will this help you answer the aim?

 

  • Assessing whether linguistic choices (or do you mean semantics?) make a difference to logos – why?

 

  • Exploring whether the meaning behind logos can be considered subliminal messages in order to….?

 

  • Assessing whether the public can notice the meaning behind logos and consider it as a desired brand in order to…?

 

 

 

 

 

 

 

 

 

Azhar, the Objectives need to be clear statements of how the aim will be achieved. The objectives also need to have a logical sequence and order for investigation for example: How does objective 1 lead to objective 2 and then to objective 3 – what is the logic of your objective structure?

 

Think of it like this:

You need to throw a party for someone. First you are going to have to define what that person likes/desires from the party and what type of party it is going to be. This is your Aim. Then you will have to find/buy/create all the things that will make the party happen. So you might first of all decide on budget in order to figure out what you can afford to buy. Then you will have to find out the number of people in order to figure out how many of each item to buy. Then you will have to decide on date in order to set aside a location and send out invites..etc..These are your objectives, they have a logical order aimed at reaching your goal.

 

Hope this helps!

 

 

You may wish to change it to: ‘An exploration of the contribution of X to Y in both markets by…’ or ‘exploring what is the impact of X on Y by..’

Or ‘An assessment of the impact of X on Y, by..’

 

  1. You can join this aim together by:

‘The aim of this research is to investigate how various meanings under subliminal messages may influence the choices for logos made by firms’.

p(11)

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Subliminal messages and messages behind brands logo in both markets Saudi Arabia and United Kingdom

Subliminal messages and messages behind brands logo in both markets Saudi Arabia and United Kingdom

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Billboard advertisement

Billboard advertisement. Billboard advertisement. Essay
The second part of the assessment for this module is an essay. It should involve a further reflexive element based on the concepts and theories explored in the
module.
In essence you will be highlighting one aspect of your allocated advertising form that you have been looking at in your presentation group and exploring this conceptually and analytically in your written work. What you choose to explore specifically is up to you but clear
it with the module tutor by MID OCTOBER at the latest.
The 2,000 word essay should be submitted to the SASC office in Squires Building by December 7th 2015.
The group project presentation accounts for 40% of the overall mark and the individually produced report or essay for 60% of the module assessment.

p(8)

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Billboard advertisement

Billboard advertisement

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Advertising’s Role in Curbing the Leak and/or Topping Up the Bucket

Advertising’s Role in Curbing the Leak and/or Topping Up the Bucket. Advertising’s Role in Curbing the Leak and/or Topping Up the Bucket.

1.Ehrenberg (1974) makes reference the “leaky bucket” theory. The bucket is a metaphor for the customer base of a typical brand. For instance: a certain proportion of a brand’s customers constantly defect from the brand or switch to another brand (i.e. leak out the bottom of the bucket), and so for the bucket to remain ‘full’, EITHER the flow of leaking customers needs to be stopped, OR the customers that leak out the bottom need to be replaced by ‘topping’ up the bucket with new customers.

 

 

Discuss advertising’s role in curbing the leak and/or topping up the bucket.

 

Why can’t advertising increase sales by only focusing on convincing existing customers to buy more of the brand?

 

What is the ATR model that Ehrenberg (1974) discusses? Where does advertising fit in this model?

 

What is the ATR model that Ehrenberg (1974) discusses in the reading for this week? Where does advertising fit in this model?

 

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Advertising’s Role in Curbing the Leak and/or Topping Up the Bucket

Advertising’s Role in Curbing the Leak and/or Topping Up the Bucket

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Advertising

Advertising. Advertising.

1.Ehrenberg (1974) makes reference the “leaky bucket” theory. The bucket is a metaphor for the customer base of a typical brand. For instance: a certain proportion of a brand’s customers constantly defect from the brand or switch to another brand (i.e. leak out the bottom of the bucket), and so for the bucket to remain ‘full’, EITHER the flow of leaking customers needs to be stopped, OR the customers that leak out the bottom need to be replaced by ‘topping’ up the bucket with new customers.

 

Discuss advertising’s role in curbing the leak and/or topping up the bucket.

 

Why can’t advertising increase sales by only focusing on convincing existing customers to buy more of the brand?

 

What is the ATR model that Ehrenberg (1974) discusses? Where does advertising fit in this model?

 

What is the ATR model that Ehrenberg (1974) discusses in the reading for this week? Where does advertising fit in this model?

 

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When you place an order with us, you are assured of;

• 100% Privacy and Confidentiality
• 100% Free from Plagiarism 
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Advertising

Advertising

For a custom paper on the above or a related topic or instructions, place your order now!

What We Offer:

• Affordable Rates – (15 – 30% Discount on all orders above $50)
• 100% Free from Plagiarism
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• 100% Privacy and Confidentiality
• Unlimited Revisions at no Extra Charges
• Guaranteed High-Quality Content