MEDIA RELEASE. MEDIA RELEASE. You are handling media relations for a small Canadian company with three retail stores: one each in Toronto, Montreal and Vancouver. The company is called Tree Hugger; it specializes in eco-friendly leisure wear for men and women in the 18- to 30-year-old demographic. They are opening a pop-up shop in the Distillery District for pre-Christmas sales. Write an appropriate media release, using a standard format.
You may wish to refer to the following facts (make up and add other information and more details as needed):
• Shop details: Saturday, Nov 26 to Thursday, Dec 22, 2016. Hours: Tue-Fri, 9 to 9. Sun 10-5.
• 36 Tankouse Lane in the Distillery District at 55 Mill Street
• The winter line includes black and white separates in bamboo and organic cotton.
• The company has recently won an international award called the Green Leaf 2013 for its environmentally sustainable manufacturing practices.
• The designers are two women, one of whom studied fashion in Brazil, and the other one of whom is from Canada and studied at George Brown.
Although the pop-up shop is geared towards Christmas shoppers, the line is quite popular with Jewish clientele, especially in Montreal and Toronto.
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