Information Processing

Memory and Consumer Knowledge

Order instructions:Please watch the commercials below and respond to my questions.

1. Summarize what you get from the video with 50 words or more. Which brand is this? How many time did you see the brand logo in the commercial?

2. Discuss the commercials, brand, and products using what you have learned from chapter 4 including sensory memory, shorter-memory, longterm memory, recognition and recall tasks, and retrieval cues. Clearly identify which concepts that you use and why.

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Information Processing