hw14- Ethical consumption

I’m studying and need help with a Marketing question to help me learn.

Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

  • What are the main reasons an ethical consumer would want to use Ethical Consumer‘s rating system?
  • Why would a company care what Ethical Consumer writes about them?
  • What is the purpose of the manifesto?
  • Why do so few companies score well on Ethical Consumer‘s rating scales?
  • What is the role of Ethical Consumer in organizing boycotts?

hw14- Ethical consumption

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