Health Care Organizations and Marketing

Health Care Organizations and Marketing. Health Care Organizations and Marketing. Actions for Health Care Organizations and Marketing/Targeted Marketing

Health Care Organizations and Marketing/Targeted Marketing

1. “Healthcare organizations provide clinical and wellness services to the public. As such they should not be concerned only with the ‘financial bottom line and making a profit,’ but rather at improving their rendered services.”
2. Do you agree or disagree with this statement? Explain.
3. You are the marketing manager of a large health care organization in the USA. How would you “direct” your marketing efforts in light of the statement above?
   

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Health Care Organizations and Marketing

Health Care Organizations and Marketing

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