Explain why is Return On Investment (ROI) is viewed as the ultimate measure of performance?
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Heading I: Measurements
Explain the significance and importance of measurements when evaluating an athletic marketing campaign.
Heading II: ROI
Explain why is Return On Investment (ROI) is viewed as the ultimate measure of performance?
Heading III: Reference(s)
text
Fetchko, M. J., Roy, D. P., & Chow, K. E. (2019). Sports Marketing (2nd ed.). New York, NY: Routledge Press.
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