COM340 Module 5: Critical Thinking

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Can you help me understand this Social Media Marketing question?

Important! Read First

Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. (Note: This assignment is not a Milestone for the Portfolio Project, so you can choose either option.)

Option #1:
Video in Social Media

From any social media platform, select a video posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the video by answering the following questions:

  • What is the organization trying to achieve with this video? Were they successful? Why or why not?
  • Does the video appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?
  • How might the video be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?

Your paper must include the link to the video and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.

Review the rubric for this Critical Thinking assignment in the Module 5 Materials folder for specific grading criteria.

Option #2: Infographics in Social Media

From any social media platform, select an infographic posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the infographic by answering the following questions:

  • What is the organization trying to achieve with this infographic? Was it successful? Why or why not?
  • Does the infographic appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?
  • How might the infographic be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?

Your paper must include the link to the infographic and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.

Rubric

COM340 Mod 5 CT

COM340 Mod 5 CT
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeRequirements
10.0 to >8.0 pts

Meets Expectation

Includes all of the required components, as specified in the assignment.

 8.0 to >6.0 pts

Approaches Expectation

Includes most of the required components, as specified in the assignment.

 6.0 to >4.0 pts

Below Expectation

Includes some of the required components, as specified in the assignment.

 4.0 to >0 pts

Limited Evidence

Includes few of the required components, as specified in the assignment.

10.0 pts

This criterion is linked to a Learning OutcomeContent
20.0 to >16.0 pts

Meets Expectation

Demonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources.

 16.0 to >12.0 pts

Approaches Expectation

Some significant but not major errors or omissions in demonstration of knowledge.

 12.0 to >8.0 pts

Below Expectation

Major errors or omissions in demonstration of knowledge.

 8.0 to >0 pts

Limited Evidence

Fails to demonstrate knowledge of the materials.

20.0 pts

This criterion is linked to a Learning OutcomeCritical Analysis
30.0 to >24.0 pts

Meets Expectation

Provides a strong critical analysis and interpretation of the use of video or infographics in social media, potential issues in using the tool, and legal or ethical considerations.

 24.0 to >18.0 pts

Approaches Expectation

Some significant but not major errors or omissions in analysis and interpretation.

 18.0 to >12.0 pts

Below Expectation

Major errors or omissions in analysis and interpretation.

 12.0 to >0 pts

Limited Evidence

Fails to provide critical analysis and interpretation of the information given.

30.0 pts

This criterion is linked to a Learning OutcomeSources / Examples
10.0 to >8.0 pts

Meets Expectation

Sources or examples meet required criteria and are well chosen to provide substance and perspectives on the issue under examination.

 8.0 to >6.0 pts

Approaches Expectation

Sources or examples meet required criteria but are less‐than adequately chosen to provide substance and perspectives on the issue under examination.

 6.0 to >4.0 pts

Below Expectation

Sources or examples meet required criteria and are poorly chosen to provide substance and perspectives on the issue under examination.

 4.0 to >0 pts

Limited Evidence

Source or example selection and integration of knowledge from the course is clearly deficient.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar, and style.
10.0 to >8.0 pts

Meets Expectation

Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling.

 8.0 to >6.0 pts

Approaches Expectation

Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling.

 6.0 to >4.0 pts

Below Expectation

Project is poorly organized; does not follow proper paper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling.

 4.0 to >0 pts

Limited Evidence

Project is not organized or well written, and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style
10.0 to >8.0 pts

Meets Expectation

Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error.

 8.0 to >6.0 pts

Approaches Expectation

Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors.

 6.0 to >4.0 pts

Below Expectation

Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors.

 4.0 to >0 pts

Limited Evidence

Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors.

10.0 pts

Total Points: 90.0

COM340 Module 5: Critical Thinking

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