Product placement, is it ethical?

Product placement, is it ethical?. Product placement, is it ethical?. Long Report (300 pts)

 

 

We’ve finally arrived. We’ll be working on the long report for much of the rest of the quarter.

 

 

You have begun to form the ideas (through the proposal) and organize the possible structure of the report (through the outline). Now, you’re going get into it.

 

 

On Moodle, pay attention to the “Dummy Long Report” for formatting examples and take a look at a couple sample Long Reports. The formatting should look a little like this:

 

 

TITLE PAGE (Not numbered; counted as page i, Roman numbers)
2.         LETTER OF TRANSMITTAL (Has no heading; numbered as page ii)

 The memo form, the direct address to your audience

3.         ABSTRACT  (1st order heading; numbered as page iii)
4.         TABLE OF CONTENTS  (1st order heading; numbered as page iv)
5.         LIST OF FIGURES (1st order heading; numbered as appropriate) (Optional if you do not have figures
6.         INTRODUCTION (1st order heading)

Purpose (2nd order heading)

History of the Problem (2nd order heading)

Review of Recent Literature (2nd order heading)

Research Procedure (2nd order heading)

7.         BODY  Use the TITLE OF YOUR REPORT (used as a 1st order heading.  Begins Arabic page numbering as page 1.  The page number is on the bottom center.  Subsequent pages are numbered on the top right.)
8.         CONCLUSIONS (1st order heading.  The page number is on the bottom center.  Subsequent pages are numbered on the top right.)
9.         RECOMMENDATIONS (1st order heading. The page number is on the bottom center.  Subsequent pages are numbered on the top right.)
10.        BIBLIOGRAPHY (1st order heading; arranged alphabetically.  Do not number the entries.) MLA FORMATTING
11.        APPENDIX A  (1st order heading, with a title below it.) Example:

APPENDIX A

                                                   Interview with William Faulkner (OPTIONAL)

12.        Example of a FIGURE TITLE:

                                                                      Figure 1

                                                     Russian Tractor Factory (3:14) (OPTIONAL)

Things to keep in mind:

 

  • Your report should be, minimum 15 pages. The samples attached are about 20 pages. Please note a few things: this is total pages, so you may not have appendices, or figures, etc.
  • Use the Outline structure you’ve created: see the body, sub-heading, etc., as sort of “pages” of your essay, the paragraphs, sentences and smaller ideas as paragraphs.
  • Expand your sources. You’ll probably have closer to 10 than the 5 you’ve generated.

 

 

We will discuss much of this in class and focus on the long report for the next few weeks. We’ll treat class time as a sort of Writing Lab. We will also do some peer review.

 

 

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Product placement, is it ethical?

Product placement, is it ethical?

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Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition

Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition. Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition.

Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition

Exam I: Chapters 1-4

 

1. For years, Nike’s tagline is “Just do it.” What meaning is conveyed by the tagline? Do you think this conveys a clear message about the company’s operations?

2. Brand parity has become a major issue for companies. Identify three product categories where the brand you purchase is not very important. Why is the brand name not important? Identify three product categories where the brand is important. What brand or brands do you typically purchase in each category?

3. The marketing director for a manufacturer of automobile tires has been asked to integrate the company’s marketing program internationally. Should the director use a standardization or adaptation approach? How could the company be certain that their marketing program would be effectively integrated among the different countries where you sell tires?

4. How does a corporation’s image help customers? How does it help the specific company? How will company leaders know that they have created the desired image for their firm?

5. What are the characteristics of a strong and effective brand name? Explain the role of trust in creating a strong brand.

6. What are the five steps of the consumer buying decision-making process? Which two steps are the most important with regard to developing quality integrated marketing communications? Describe the natures of an internal search and an external search in a purchasing decision.

7. Define attitude. What are the three main components of attitude, and how are they related to purchasing decisions? How do values differ from attitudes? Name some personal values related to purchasing decisions.

8. For college students and other individuals with compulsive buying behaviors, a primary influence was the family. Often one or both parents were compulsive shoppers. Families that displayed other forms of dysfunctional behaviors such as alcoholism, bulimia, extreme nervousness, or depression produced children who were more inclined to exhibit compulsive shopping behaviors. Why would dysfunctional behaviors among parents produce compulsive shopping behavior among children? Another component of compulsive buying behaviors is self-esteem. Again, self-esteem is partly inherited but also develops in the home environment. How would self-esteem be related to compulsive shopping behaviors? What other influences other than family might contribute to compulsive shopping behaviors? If an individual has a tendency to be a compulsive shopper, what can (or should) be done?

9. Pick one of the following industries. Discuss the types of marketing communications used in the industry by various firms or brands. What are the similarities and differences in the communication approaches being used?
a. Tanning salons
b. Local night clubs
c. Local dine-in restaurants around your university or in a specific area of town
d. Soft drinks
e. Bottled water

10. Describe the natures of threshold effects, carryover effects, wear-out effects, decay effects and random event with regard to communications budgets. Describe the methods that can be used to establish a communications budget.

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Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition

Clow, K. E. and Baack, D. (2012). Integrated advertising, promotion, and marketing. Upper Saddle River, NJ: 6th edition

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Marketing Plan Outline

Marketing Plan Outline. Marketing Plan Outline. MARKETING PLAN OUTLINE

 

  1. Cover Page

 

  1. Marketing Plan for Organization/Company name:
  2. Proposed by:
  3. Submitted to:
  4. Date:

 

  1. Table of Contents Suggested number of pages

 

1... Executive Summary…………………………………………………………………………………………. 1.0

2... Company Description……………………………………………………………………………………….. 0.5

3... Strategic Focus and Plan…………………………………………………………………………………… 1.0

  1. Mission/Vision Statements
  2. Goals
  3. Core Competency and Sustainable Competitive Advantage

4... Situation Analysis……………………………………………………………………………………………… 1.0

  1. SWOT analysis
  • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
  • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
  1. Industry Analysis
  2. Competitor Analysis
  3. Customer Analysis

5... Market-Product Focus………………………………………………………………………………………. 2.0

  1. Marketing and Product Objectives
  2. Target Markets
  3. Points of Difference
  4. Positioning

6... Marketing Program…………………………………………………………………………………………… 2.0

  1. Product Strategy
  2. Price Strategy

            (i)   Breakeven Analysis

  1. Promotion Strategy
  2. Place (Distribution) Strategy

7... Financial Data and Projections…………………………………………………………………………… 1.0

  1. Past Sales Revenues
  2. Five-Year Projections

8... Organizational Structure……………………………………………………………………………………. 0.5

9... Implementation…………………………………………………………………………………………………. 1.0

10... Evaluation and Control………………………………………………………………………………………. 0.5

 

  1. References

 

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Marketing Plan Outline

Marketing Plan Outline

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Marketing Research: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.

Marketing Research: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.. Marketing Research: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.. Question: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.

 

Instructions

 

In planning your essay it is valuable to consider several issues:

  • Decide on your answer to the question or your point of view before you begin. That is, interpret the set question insightfully with both full understanding of its context and implications and an appreciation of its various dimensions and issues.

 

  • Include an analysis or description of relevant theories and concepts, blend them with (only) relevant evidence and cases, and support your view with theoretical understanding, evidence and cases.

 

 

  • To achieve this objective, you must plan your analytical structure carefully and be in a position to establish links between its different sections. That is, do not lose the thematic thread that unites the various aspects of your essay, and ensure that your use of theory, concepts, models, evidence and analytical structure lead you towards the answer you have already determined.

 

  • To decide upon the core of your structure, that is the key points of your assignment or examination answer, you must be well read and knowledgeable about the relevant major topics on the course.

 

One possible answer structure is:

 

  • Suggest an answer to the question and outline how you intend to validate your suggested answer by clarifying the analytical structure (and maybe, therefore, the thematic thread or point of view you will pursue).

 

  • Describe the key theories, concepts, models, and/or debates, and/or areas of critique surrounding the question. Keep this section as short as possible: you need to state the main concepts but you need greater space to do more in order to acquire higher order marks. Try and establish a link with your structure (in themes and ideas) and the following sections.

 

 

  • Key point 1: employ empirical information and quote cases as examples to bring the academic evidences into reality.

 

  • Key point 2: try to engage your analysis of the theories, concepts, models and other critical points to your examples and your own opinion (your voice is important when supported by evidences from the literature).

 

  • Do you need an extra section that pulls the previous sections together, or a section that follows logically from your separate conclusions you make amongst the key points? You may, for example, have analyzed late development characteristics, but might now look at one of the large implications, such as which theories, concepts or models are more inclined to explain your findings.

 

  • Are there other aspects of the debate that needed to be added, which could not be easily fitted into the structure, but nevertheless remain relevant? Or are there important debates you feel are ignored by the question? For example, you may have analyzed the ‘classic’ five forces of Porter, but now need to question its relevance in the global world. You could discuss any other aspects from the literature which you find relevant, but then look at the implications of globalization for any analysis that might be relevant to your final approach in answering the question.

 

Conclusion. If possible, after summarizing your answer, discuss other aspects of the debate needing investigation,

 

 

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Marketing Research: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.

Marketing Research: To what extent does a mature and cyclical product market drive corporate ‘restructuring’? Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.

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To what extent does a mature and cyclical product market drive corporate ‘restructuring’?

To what extent does a mature and cyclical product market drive corporate ‘restructuring’?. To what extent does a mature and cyclical product market drive corporate ‘restructuring’?.

To what extent does a mature and cyclical product market drive corporate ‘restructuring’?

 

Question: To what extent does a mature and cyclical product market drive corporate ‘restructuring’?

Use a corporate example of your choice to discuss whether restructuring transforms market, productivity and financial performance.

 

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To what extent does a mature and cyclical product market drive corporate ‘restructuring’?

To what extent does a mature and cyclical product market drive corporate ‘restructuring’?

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Developing a marketing plan for consumer or industrial product

Developing a marketing plan for consumer or industrial product. Developing a marketing plan for consumer or industrial product.

Marketing Plan

 

Tasks
1. Select any consumer or industrial product, then develop a marketing plan for
this product. The plan must cover the following strategic and tactical decision areas:
(Follow the marketing plan framework presented in the textbook, pp. 50-63)
a. The expected corporate culture of the selected marketing organization.
b. The mission and objectives of the organization.
c. An assessment of the relevant macro and micro environments that influence the marketing strategy.
d. Conclude the external and internal analyses with a SWOT analysis.
e. The relevant target market(s).
f. The desired marketing objectives.
g. The proposed comprehensive marketing mix strategy.
h. The specific forms and means of strategy implementation.
i. Proposed control and evaluation procedures.

2. Select a company and one of its products and conduct a marketing audit on the
company. The student is to become the class expert on that company and the
industry in which it operates. Information about the company and the industry
must be sought from such sources a Business Week, Forbes, Fortune, Wall
Street Journal, Marketing Communications, Media/Scope, Advertising Age,
and so on. If possible, the student should visit or correspond with the
company, contact distributors or agents, and discuss the product with actual or
potential users. Conclude your audit by SWOT analysis.

 

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Developing a marketing plan for consumer or industrial product

Developing a marketing plan for consumer or industrial product

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Developing a social media communications plan

Developing a social media communications plan. Developing a social media communications plan. Developing a social media communications plan

 

Scenario:

Social media has changed the nature of business forever. Whether in B2C or B2B, no business can afford not be socially alert and aware.

 

 

The Task:

The development of a Social Media Plan for a given product/service.
Social media is constantly evolving. Choose or create a product/service and then brand it. Think and work out its distinct features and audit this against competition. Thinking strategically, map out a 6-9 month social media strategy of which at the heart will sit Content Marketing. Your thinking needs to be both strategic and tactical. Ensure you have metrics in place to modify and adapt your plan.

 

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————————————————————–

Developing a social media communications plan

Developing a social media communications plan

Developing a social media communications plan

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Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India)

Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India). Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India). Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India)

 

Project Report Structure

 

  • Cover Page: The title of your degree, title of your project, your name and student ID
  • Executive Summary/Abstract – 2nd page: ( 250 words)
  • Contents Page – 3rd page (to include Table of Contents, List of Figures)
  • Introduction
    • Background, aim(s) & objectives of the project, and a clear statement of your research question (around 1500 words)
  • Literature Review:
    • A summary of the most important pieces of previous research: at least 25 references (around 3000 words)
  • Methodology
    • Description of methods you intend to use and a justification for your choice of methods (around 2000 words)
  • Main Chapters with numbered Chapter Headings and Subheadings
    • 2 or 3 chapters forming the main part of your report, containing:

– Analysis of results (around 1500 words)

– Interpretation (around 1000 words)

  • Conclusions (around 1000 words)
    • List of References Using Harvard convention and alphabetically ordered
  • Appendices

 


The Executive Summary/Abstract

This should briefly describe the scope of your project, the research question being asked, the methods used and conclusions gained.  It should give someone enough information to be able to decide whether they wish to read the entire document.

 

Main Chapters

  • These should
    • Start on a new page, and should contain a title (not just “Chapter 1, Chapter 2” etc).
    • Have a brief introduction (putting the chapter into context of the work as a whole), and a summary of your findings at the end of the chapter.
  • They may
    • Include analysis of data collected
    • Include further literature reviewed as the work progresses.
    • Include analysis of case studies
    • Include International comparisons
    • Focus on particular objectives of your research.

 

Conclusions Chapter should

  • Refer to your original aims and objectives
  • Summarise your overall findings
  • Make connections between findings in different chapters
  • Make connections between your findings and those in your literature review
  • Identify shortfalls/weaknesses in your work
  • NOT introduce new material that hasn’t been discussed within your report
  • Make recommendations for future work

 

Appendices should

  • Only include items which will be discussed fairly extensively in the body of your report.
  • Include ‘evidence’ of the work you did eg completed questionnaires, transcripts of interviews etc

 

Preferred style of the project report

We are not overly prescriptive about what your final report should look like – however there are certain style conventions that we advise you consider. By following these, you will ensure that your report looks clean, professional and pleasing to the eye.

 

Your report should be:

 

  • Single sided word processed
  • Adequate left margin for binding
  • Font should by Times New Roman or Arial (point 10 or 12)
  • Line spacing should be 1.5 or double
  • Written in the 3rd person (avoid “I”, “you” etc)
  • Written in an academic style (avoid journalistic/sales type of speech/slogans/slang etc)
  • Written with enough clarity that someone OTHER than your Project Supervisor will be able to follow the work you have done. (Note:  the Dissertation will be 2nd marked by another lecturer in the subject area of your project, and reviewed by one or more external examiners)
  • Spell checked & grammar checked
  • Proof read (this is not the responsibility of your Project Supervisor)
  • Pages should be numbered

 

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————————————————————–

Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India)

 

Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India)

Research on how cultural heritage sites and its theme based hotels boosting the tourism industry in the State of Rajasthan (India)

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Facebook’s Influence on Internet Marketing

Facebook’s Influence on Internet Marketing. Facebook’s Influence on Internet Marketing.

“Facebook’s Influence on Internet Marketing”

 

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————————————————————–

Facebook’s Influence on Internet Marketing

Facebook’s Influence on Internet Marketing

Facebook’s Influence on Internet Marketing

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developing an outline marketing plan FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY.

developing an outline marketing plan FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY.. developing an outline marketing plan FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY..

 MARKETING

 ASSIGNMENT

 

Assignment Brief

 

 

 

Task

You should work INDIVIDUALLY to develop an outline marketing plan of 3000-3500 words FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY.

Your plan should include:

  1. An industry attractiveness analysis (Porter 5 forces)
  2. Application of the marketing toolkit
  3. A description of the market for your opportunity, its size, characteristics, value and trends
  4. Discussion of the micro/macro environment for your opportunity
  5. A SWOT and/or TOWS analysis
  6. A brief sales forecast
  7. Your market’s main segments, your target segment, preferred positioning and your USP.
  8. Your strategies for competitiveness and growth
  9. Definition of a suitable outline marketing mix (4P/7Ps as appropriate)

You should aim to keep the plan brief and succinct; whilst supplementary information may be included within appendices these should not be used to subvert the word limit.

You should briefly present the supporting market information and rationale for your marketing decisions, citing relevant theory. However, theory without application to your business opportunity and its market(s) will not receive a high mark.

You should reference a minimum of 20 sources (theory and/or market information: not lecture material or general websites). Referencing needs to abide by Harvard Standards.

 

 

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developing an outline marketing plan FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY.

developing an outline marketing plan FOR A NEW MARKET PRODUCT/SERVICE/OPPORTUNITY.

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