I don’t understand this Business question and need help to study.
Please answer the questions individually in two separate documents with atleast 2references each
Question 1: Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.
Requirement: Minimum of 2pages. APA format, No references required. Explain the views and interpretation of the case study! Answer the questions in your own words
Question 2: Pick one of the following terms for your research: Balanced scorecard, ethical leadership, emotional intelligence, sustainability, or authentic leadership.
The below steps need to follow for question-2:
1. Definition – a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
2. Summary – 150-200 words – Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
3. Discussion 300-350 words – write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
4. References – All references must be listed at the bottom of the submission–in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.