BOFFI (A): MANAGING INTERNATIONAL IN LUXURY

ASSIGNMENT INSTRUCTION

(on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.

http://www.boffi.com/en/history.aspx (company websites)

I also uploaded seperately one article about BOFFI company

Your Management brief should include:
Title Page 

Executive summary

Table of contents 

Introduction 

Internationalization
– External Analysis (two new host countries) VIETNAM AND POLAND
(ANALYSIS Macro, micro and industry lifecycle)

– Motive for Internationalization (USE organization factor, external factors)

– Evaluation of National Competitive Advantage
(USE PORTER’S DIAMOND – FIRMS STRATEGY, STRUCTURE AND RIVALRY, DEMAND CONDITION, FACTOR CONDITION, SUPPORTING INDUSTRIES )

– Evaluation of mode(s) of entry
(Suitability and feasibility)

6. Conclusions and Recommendations
(including pros and cons)

8. References 

9. Appendix (if required)

Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style.

Word Limit: 2300 words, using the standard Management Brief format described above.

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