Billboard advertisement. Billboard advertisement. Essay
The second part of the assessment for this module is an essay. It should involve a further reflexive element based on the concepts and theories explored in the
module.
In essence you will be highlighting one aspect of your allocated advertising form that you have been looking at in your presentation group and exploring this conceptually and analytically in your written work. What you choose to explore specifically is up to you but clear
it with the module tutor by MID OCTOBER at the latest.
The 2,000 word essay should be submitted to the SASC office in Squires Building by December 7th 2015.
The group project presentation accounts for 40% of the overall mark and the individually produced report or essay for 60% of the module assessment.
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