Assignment about k-means clustering and conjoint analysis with the help of SAS

I’m stuck on a Statistics question and need an explanation.

  • Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers) (50 points).
  • Consider the following survey of two car brands:

Brand

Body Type

Price

Rating

Toyota

Sedan

25000

7

Toyota

Sedan

30000

6

Toyota

SUV

25000

6

Toyota

SUV

30000

4

VW

Sedan

25000

9

VW

Sedan

30000

8

VW

SUV

25000

9

VW

SUV

30000

7

Perform the following analysis:

  • Tradeoff between price for Toyota-SUV and VW-SUV
  • Market share forecast for:
    • Toyota- Sedan- 25000
    • Toyota-SUV-25000
    • VW-Sedan- 25000
    • VW-SUV- 25000
  • Attribute importance

Assignment about k-means clustering and conjoint analysis with the help of SAS

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